ACE Fashion Designer, Sabyasachi (Mukherjee) is being held by netizens on its last advertising campaign.
The latest ‘intimate fine fine fine’ collection, which featured Mangasutras had arrived under fire because it seemed to hurt sentiment and demeaned Mangalsutra.
Iklan Royal Bengal Mangalsutra 1.2 features same-sex and heterosexual couples wearing mangalsutra.
An image also displays the model of a woman wearing a black brassiere along with Mangalsutra, resting her head on a male model.
“Introducing Royal Bengal Mangalsutra 1.2 and Icons Bengal Tiger icon, earrings, and signet rings in 18k gold with VVS diamonds, black onyx and black enamel,” ad reading.
The advertisement from the Mangalsutra collection is enough for the IRK people, who slams Sabyasachi because of “insulting” the holy mangalsutra.
“I think Sabyasachi launched a new collection of lingerie, no.
This is Sabyasachi Mangalsutra Ad.
Ultra Bangun #sabyasachi is very bankrupt so they have to use a semi-naked model for Mangalsutra ads.”
Here are some tweets slamming mangalsutra collection:
Bizarre #sabyasachi.
He just gave an open invitation to make himself a big time! Advertising agent is …
https://t.co/TPZPCPMCCS— WG CDR Gitika Jasotia (R) (@ Gitika9) 1635389146000
Mangalsutra looks like this #sabyasachi is not a random fashion jewelry, it shows love and …
https://t.co/CxxLr5otKL— Sheetal Chopra (@ SheetalPronamo) 1635362684000
@ bvpat2501 @shefvaidya #sabyasachi, this designer man has everyone’s attention now! It doesn’t matter whether this ad is quite sad & mdash; Shiv Kumar Sinha (@ Shivkum8836191) 1635404859000
Hey #sabyasachi you sell mangalsutra or obscenity.
Shogeful.
# Sabyasachijewelry https://t.co/xiwx5pas43— Vandana Gupta (@im_vandy) 1635339172000
Previously in August, Sabysachi was called to collaborate with H & M, fast-fashion retail chain that was time and once again studied due to unethical practice.
H & M is in the past accused of washing green.
This is a term used when corporate companies look more sustainable and environmentally conscious than actually.
The brand was also accused of paying low wages to its workers and they worked under very bad conditions.
Read the trend of Alsomangalsutra for new brides
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