New Delhi: The largest car maker in the country Maruti Suzuki India on Wednesday said it has crossed a milestone of 50 lakh cumulative sales in the Indian countryside market.
With more than 1,700 adjusted outlets in the country’s rural part, almost 40 percent of the total sales of MSIL coming from the current rural market, Maruti Suzuki India Ltd.
(MSIL) said in a statement.
The total sales of the company in the April-June fiscal period reached 3,53,614 units.
In the 2020-21 fiscal year, he sold a total of 14,57,861 units, down from 15.63,297 sold units in 2019-20.
Commenting on that achievement, Senior Executive Director of MSIL (Marketing & Sales) Shashank Srivastava, “We are proud to announce that with the support of our customers and local dealer partners, we have reached 50 lakh sales in Indian countryside cumulatively.” Stated that the rural market has a very special place in the company’s business, he said, “for many years, we have carefully learn this segment needs …
We remain committed to providing products and services that are suitable for customer requirements in Indian countryside .
“While the aspirations of Upcountry customers are very similar to those in Metros, they demand more attention and attention, he added.
“We adopt the ‘Go Local’ philosophy with 12,500 specially trained dealer personnel called the Executive Seller of the Resident Dealer (RDSE), which understands the local culture and tradition to meet the customer’s expectations,” Srivastava said.
The company first believes in market potential upcountry.
In 2008, MSIL strengthened its strategy with a focused and structured approach to Hinterland rural, which was most unaffected by the global financial crisis.
He said the company was built on the network with “the purpose of ‘Ghar Ghar Mein Maruti’ (Maruti in every household) to utilize the great potential in Indian countryside” and have designed various local level involvement initiatives to engage deeper with rural customers.
Mslon said it was also recently introduced its retail outlet for premium cars, Nexa in the UpCountry market to align with changing aspirations from rural customers.
In addition to a large rural sales network, the company said it has also set more than 4,000 touch points of service, which includes 235 ‘service-on-wheels’ to provide after-sales support to rural customers.