We have grown in the land of royalties and comes naturally for India, to rave about bersambel rajput.
But the mode of creator and influencer, Masoom Minawala lives his dream of his own kingdom recently he wore Rajputi Poshak, but here a little story about why the sensation of Instagram showed off beautiful clothes.
Minawala has just launched a non-profit #SupportIndiandesigners campaign with the main purpose of helping small Indian businesses and designers grow at a larger level and bring them to the global stage.
While his campaign has helped more than 100 brands and was produced by 400,000 plus conversations, he was only a trip to Rajasthan really gave some local artists the opportunity to display their art.
While in Rajasthan, Masoom really wants to explore “Rajputi Poshak” – a traditional clothing typical worn by women in Rajasthan.
He departed on the search for ‘poshak’ by uploading on his Instagram story.
Because of the strong reach and involvement, Masoom was successful for the beautiful source of Yellow Yellow from the community fans who had a homegrown brand.
Small business owners sent him authentic and beautiful yellow poshak along the way from Jodhpur to Jaipur, the city of Masoom visited.
Masoom shot the video with all the details which then almost a million views about Instagram in less than 72 hours.
See this post on Instagram a posts together by Masoom Minawala Mehta (@masoomminawala)

Poshak is made using a network combination used for Lehenga, curry, and Kanchali with pure Georgette used for Odhna (Chunni).
According to Masoom, many occur behind the manufacture of a poshak, generation craftsmen collect designs on paper which then wear cloth, after metal wire is used to make complicated designs and patterns to provide a complete cultural representation.
See this post on Instagram a shared post by Soumaya Luxury Shop (@Soumaya_by_kanishka_sodha_)

“The specialty of Poshak is that it is a perfect representation of the bespoke expertise and inheritance of the Rajasthan kingdom.
It is made with gold and silver expressing elegance and style of the golden era.
The effort made in Poshak is very special and known as Aari, Zardozi, order, and cutwork, “added Masoom.
Poshak Kingdom Indah Masoom was designed by Kanishka Sodha, which is a brand called Soumaya.
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