Noida: If followers are intangible as blessings, this will be a breeze breeze.
Voters.
This is a cozy zone of politicians, the campaign routine they know thoroughly.
However, ‘meet and greeting and greeting’ through a cellular screen is a number of challenges before the contestants, aspirants and party campaign managers with only digital demonstrations that are permitted in the state, until now until January 15, because the current surge in Covid pandemics.
First is the need to have the number of healthy followers and riding digital games on platforms such as Twitter, Facebook, YouTube and Instagram, which is not the task of many candidates who are not active on the digital platform when they are land can be achieved with short notice.
Then traced analytic – impressions, likes, retweet, time spent, etc.
Digital marketing companies, who promise to reach more people than others that your proposal listens, there is to make life easy but at a cost.
These packages can be in the RS 20-40 lakh bracket, according to the source of the campaign.
Handidates that have no digital understanding work back their budget for social media amplification.
Some others rely on their support base and technological sharpness of friends and relatives to handle their social media from the ‘control room’, often a living room home or table at the party office.
Candidates for polls from the Noida Constituency told TI that an agency approached their team with an offer to design their digital outreach.
“Managing a political campaign is now business.
People think politicians have a lot of money, so they come with numbers like Rs 40-50 lakh.” We have seen these tones exaggerated before.
Someone will promise that you will reach 10 lakh people in two days by sending a mass message to each house in one area.
But then, you know that the data is fake.
Many people pay a lot of money for these things.
Candidates who do not really understand technology will fall into this trap, “Candidate said, added,” There are also companies that offer paid followers on different online platforms.
One can get followers for Re 1-1.50.
“But the contestants already know that noise in cyberspace will not certainly convince voters.
Kripa Ram, BSP candidate from Noida, told TI,” People want to see me at their door.
The Election Commission has banned physical demonstrations, so we rely on whatsapp groups and phone calls.
But those who knew I asked a question.
In one village I was asked, ‘Tu itna Bada Ho Gya to Milne Bhi Nahi Aya (Are you so big now because you won’t even meet us?) I have to pay a personal visit, “he said.
The institution involved in the management of political campaigns said The pre-decided level is based on candidate needs.
“We handle a campaign of several candidates above, Uttarakhand and Punjab.
We use one-to-one messages via WhatsApp, etc., to help GO Live candidates, mass messaging and other special applications that we cannot express, “said the company head based in the city.
The planned campaign strategy was a lot, the campaign style was mainly ‘positive ‘Or’ negative ‘.
Positive campaign focuses on private branding candidates.
The negative target rivals.
“We are associated with different surveyors that provide data on candidates won.
This election will remain virtual, so our target is to increase the reach of candidates.
Grouping is carried out according to the sense of audience and education, caste and aspiration.
There is a positive and negative campaign, “said Ritesh Ranjan, founder of a company-based solution provider, which claimed to have handled a successful BJP candidate campaign from Bihar.
Every company has a different team to handle technology, voter data, content, UI (design User interface) / UX design (user experience), etc.
UI / UX is a design, layout and banners, posters, etc.
There are traps to digital gold rush if the agency is not carefully selected.
“We cannot be sure about shipping agencies That kind of because many of these followers disappear during drive cleaning and algorithms change with online platforms because they are fake followers.
A person’s real range is their organic reach and someone should not enter the issue of followers, “said Pankhuri Pathak, Congress candidate for Noida, added that he oversees his own campaign.
Milne Bhi Nahi Aaya? Pulls & Pitfalls of Digital Campaign
