After the post-covid period which was full of turmoil and years that had been unprecedented since the deadly virus outbreak, Dhanteras saw consumers return to the market with revenge due to the spirit of shopping on a day of luck in the entire product category – from gold and indigenous silver, to cars and cars White items such as television, fridge and washing machine.
The only spoiler: lacks due to supply of crisis and semiconductor tribulation, which affects the car industry is very bad.
Gold sellers also lack shortcomings due to supply constraints, especially for coins which generally have high demand for Dhanteras.
Toi spoke with a cross-section of the company and retailers throughout the country, and the mood was optimistic, even though it was damaged by deficiencies.
“The market returns to the track, and at the pre-covid level in terms of demand.
There is a heavy rush and buying strong,” Akhil Nirankari, director in Narang Nirankari Jewellers in Delhi, said.
Nirankari said that rationalization with gold prices over the past few months, and the ongoing wedding season, has added to a hurry.
Ajoy Chawla, CEO of Titan Group’s Titan Jewelry Division, said that demand had strongly crossed the price category in gold jewelry and diamond-studded jewelry.
“This year, we saw more people on the market compared to last year.
The trend has been strong over the past few months, and continues on Dhanteras,” Chawla said, added that the lack of consumption in the course, film, and even a car (because of supply constraints in the car ) Has resulted in a good demand for jewelry whose wallets were shared.
“The wedding season only adds this number, and demand remains strong throughout the country, including the level of level 3 and level 4,” Chawla, whose companies operate 540 stores throughout the country, said.
The Indian MMTC-PAMP, a business between the MMTC managed by the state and PAP SA based in Switzerland, has witnessed a strong demand for its products, said MD Vikas Singh.
However, he said that shortcomings spoiled a party.
“Gold is out of stock.
Silver runs out of stock.” But if a rather irritant deficiency for gold sellers, the problem is very serious for the car industry.
The numbers gave the story: hard press by semiconductor crunch, Maruti has a 2.5 lakh car back ship shipments, Hyundai has one delayed lakh car, and even the Mercedes-Benz luxury maker has around 2,500-3,000 vehicles waiting to be sent almost On the equivalent of two and a half to three months of its routine inventory.
In the car industry, some dealers are dressed by the afternoon because almost all shares are sold out – including car displays.
And while shipping happens, the waiting period is very torturing a lot because it runs up to six months on several models.
“A lot of our showrooms are almost empty.
All cars have been sold, and we don’t even have a display car,” said Santosh Iyer, head of sales and marketing at Mercedes-Benz India.
“We hope to provide more than 500 cars on Dhanteras, which will be almost the same as last year.
We don’t have more cars to be given, right when customers are there, and wait.” Shashank Srivastava, Director (Marketing and Sales) at Maruti Suzuki, said that the numbers were strong and almost at the level of last year around 15,500 vehicles, even though they would be lower to the volume of 2019.
“Very disappointing to see the waiting period, even though we saved information to customers.
We strive to increase production as much as possible , but the pending list is very long.
“Tarun Garg, Director of Sales and Marketing in Hyundai India, also said that demand was strong, and the only obstacle remained supplying.
“We hope to give at least 4,500 cars in Dhanteras, which is almost three times what we will do on a festive day.
The wedding season only makes everything difficult for us because demand remains strong.” On the durable side and the white side, Requests have been strong again, mainly because of large screen televisions and premium washing machines and refrigerators are in demand.
“The market is certainly stronger compared to last year, and we see the estimated growth value of 30-35% compared to the sales of Dhanteras 2020.
There is an extraordinary response from customers for large screen premium television, especially 55 ‘inches and above, “Said Sunil Nayyar, MD Sony India, said.
Not only TV, demand remains fast even for soundbars, and headphones.
Samsung retailers also reported a strong business, and said that sales would be at least 20-25% higher than the last Dhanteras.
The figures are strong in entry even though consumer prices have risen due to increased inputs in most products.