Apple’s latest iPhone 12, named ‘Haystack’, showed a driving farmer on a narrow road through the field to find his lost iPhone with his dog accompany him in the car.
While driving, the farmer seems to have the estimated location of the missing iPhone (most likely used iCloud to find it) when he stopped and then turned the car a little.
After getting out of the car and left and stood near a stack of straw, he was proven to wear an apple watch, which helped him find the missing iPhone.
Meanwhile, the song “Looking (for someone like you)” by rustic singer Kitty Wells playing in the background.
Suspecting that iPhone might be somewhere in a hay pile, he pressed the Ping iPhone option on Apple Watch, which had to make his iPhone emit a sound ring to help him find it.
And beep comes up close.
Next, he put his hand in a haystack and without difficulty, found the iPhone 12 lost on the first attempt.
The ad ends with a farmer walking back to his car and “Relax, iPhone12 + watch Apple” displayed in the middle of the screen.
You can see it here alone.
Apart from being “too easy ‘finding in a haystack, it is a direct ad intended to popularize a combination of two gadgets.
This ad tries to show how practical is a companion for iPhone users who do not have it, smart tactics to make you want to take a closer look at SmartWatch and consider buying one.
But isn’t that Apple always about, wanting users to enter the device’s ecosystem to get more than the service?