LONDON: Oxford University Press (OUP) Monday launched a new logo, he said, designed to support the ongoing transformation to become a digital-first business and enhance its objectives to make knowledge and learning more accessible to use technology.
Branding has been designed by an agency called Superunion by refinement by the Tipographer designer and Rob Clarke logo.
It features the Oxford name and icon that shows the back page of the book that forms ‘O’ from a popular university press.
This represents Oxford’s inheritance as a print publisher, and its transformation into the future issuance of multi-format content.
The previous logo was just the name Oxford in the serif font and more traditional than this logo.
It has not been updated in more than 30 years.
Talking about brand new, CEO Oup Nigel Portwood said throughout its 400-year-old history, this brand new identity “was designed to make OUP at the forefront of the industry because it continued to evolve into a digital-first business when admitted there would always be requests for printing too”.
“This is an indication of our commitment to evolve as a business so we can continue to advance knowledge and learning in every corner of the world.
From a child reading their first words to a researcher who expanded the border of their field, we strive to help more and more People around the world reach their potential, “he said.
“When we know more, we can solve new problems and explore new opportunities.
But the world and educational needs and research continue to grow, and so do we.
The launch of this brand, and our commitment to this through our work, is the reason for changing logos , “he added.
OUP said it continues to evolve to utilize new technology, something that has been accelerated in Covid time.
Responding to rapid changes in customer requirements from the start of the pandemic, OUP increases its platform and makes a large number of digital resources widely available to support teaching, learning, and research globally, said a statement.
According to Portwood, “Over the years now, we have traveled digital transformation, and while demand for fixed print formats, we hope to see increased dependence on digital tools and resources in all our core markets.” He added that brand new supports OUP activities in the digital format and “indicates how we reorganize our roles, and our intention to continue to evolve in the future, to meet the needs of our changing customers and communities”.