The 75th Independence Day in India deserves something special about the most trusted news source of the nation.
Indian time is delivered – and how! Millions of readers woke up on August 15 to find a blockbuster edition at their doorstep, including some of the main books toi, one or more books from entertainment withdrawal (depending on location), and special features, leaders change.
Readers tend to accept sending newspapers just like that, sure they will get it coming or storm.
But bringing newspapers is complex logistics exercises, and the challenge will be enlarged when something is done on a scale that has never happened before that TOI tried – and was drawn on August 15.
To give you an idea of a scene that takes place behind the scenes, more than 1,400 unique pages must be made to the Toi themselves, because the page varies in our various editions in various cities (Toi Delhi, for example, can be very different from TOI Mumbai, considering our focus on Local problems and problems.
In fact, no two editions will have the exact same page).
When you take into account that the same printing and distribution team also handles the publication of TI sister such as economic time, Navbharat Times, Maharashtra Times, Ei Samay and Vijay Karnataka, the level of difficulty rises further.
Overall, more than 4,500 unique pages made.
This is then printed in millions of copies of newspapers, making a total of more than 17 pages of crore published in Toi themselves! This Herculean task requires weeks of planning.
The results are summarized in important images of newspaper vendors on the morning of August 15.
This photo also perfectly symbolizes the enthusiasm behind the overall training – the assignment of a cheerful smile! All Tii departments work closely to achieve this achievement.
The response team – who was responsible for getting advertisements – burned midnight oil for several consecutive days.
Overall, more than 750 clients are displayed throughout the Times group publication on one day.
The editorial team is needed to produce many books without a decrease in quality.
As if it was not challenging enough, deadlines had to be moved – because of the large printing volume and strict security measures, especially in the capital, at night independence.
Special stories and articles are assigned and prepared before.
Too late on August 13, after sending an edition for August 14 to print, the team took a short break, then began working on the edition for August 15.
The work lasts until the saying time.
After taking forty winks, the leadership of the senior editorial returned to work.
It is a similar story for the production team, which is responsible for printing paper.
All pages must be printed at 4am, to provide the circulation department (results & market development, or RMD, in TOI language) time to send paper.
The production team planned carefully for almost a week.
Those who entered the printing machine on the night of August 13 were put into an extended 36-hour shift where they first scored the August 14 issue, then the entertainment supplement, then the leaders of change, and then some book toi.
They finally appeared around 7am on August 15.
All this hard work will waste if the RMD does not bridge the last mile smoothly, assisted by the last link in the heroic vendors, who often dare to rain, floods, riots, and various other problems to send newspapers to readers.
Organizing, composing and transporting so many books while following the right Covid protocol is complex logistics exercises, such as ensuring that vendors will distribute all books to the intended destination.
But RMD rose to the task, and the vendors worked enthusiastically, as they did, resulting in readers who received special editions that seem to have been happy and pleasing them, going with pouring feedback.
Skeptics have written obituaries to print for at least 30 years, since the arrival of satellite television in this country.
But printing has proven to be far more formidable than many providing credit.
Content, curation and credibility have become the foundation of the long and successful existence group.
We are more strongly committed to them than before, and we hope to provide loyal readers to you more unforgettable editions to appreciate!
Print strength: At I-day, TOI sent – and how!
