This is a perfect blend of tradition and modern.
Traditional Banarasi Sari Handloom is being promoted with the help of technology by the younger generation of traditional manufacturers, so it not only creates a larger market for them but also revives traditional weaving techniques such as Rangkat, Kadua Jangla and designs such as ShyaSargah etc.
Banarasi Sari in hand-making in the hands of Loomtehzeeb Anwar, who runs a traditional Banarasi Textile and Sari Manufacturing business, said, “We run a family business from generation.
Now with changing times, we have used electronic exhibitions from our sari, which is too global with help Technology.
Especially we started displaying the Saris produced by our grandfather on our Instagram page, which in turn produced a large number of questions from India and globally too.
We were amazed how the 80-year-old masterpiece was still in demand.
So we thought of placing a lot of weaving techniques Traditional and sari patterned on the digital display and the response is good.
“Traditional sari with complicated Zari work continues to add,” by e-marketing, weavers can explain clearly in detail to consumers why these traditional sari is expensive and also the whole composition.
So we are now have goods-b buyers That kind of charcoal.
Demands for sari like that have risen and people also order their orders to explain their crafts, when consumers need to know what they buy in terms of craft crafts.
When crafts are written by the seller on the e-platform, it is published so that the buyer is more aware and willing.
to pay for it.
“BcClmore and more traditional banarasi fabric manufacturers will look for e-marketing.” Previously selling to wholesalers and retailers of various countries involving many efforts and costs for producers but by using social media marketing they can reach a large number of consumers.
In addition, most of these traditional businesses are now being handled by younger generations who are smarter technology and can use them for their business too, “said Tehzeeb Anwar.
Further explanation is the Rajat Pathak, Banarasi Textile Manufacturer,” Education, Exposure and Understanding of Social Media As a tool by millennial from traditional manufacturing / Master Weaver Family has brought real changes.
Someone cannot expect a very large business volume.
Social media but surely a new window has been opened for weaving heirlooms and elite boutiques throughout the world.
There are top class consumers who want to have not only nine meters but also a story, history and lineage associated with it.
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