LONDON: The amazing US Open Victory Raducanu can lead to a gold pot worth around 20 million pounds ($ 27.7 million) for the next two years and it might only be early, according to sports marketing experts.
The 18-year-old Englishman almost never happened before it reached the fourth round this year Wimbledon, after getting around $ 40,000 since his senior debut three years ago.
After becoming the first grand slam of the British women for 44 years and a new golden golden girl, the potential for Raducanu’s income will enter the stratosphere.
$ 2.5 million he took a gift money to beat a fellow teen Leylah Fernandez in the final that charming the sports world might soon look like a loose change.
Heritage Romania-China Mixed Raducanu, an amazing game, and interesting personality makes it “gold brand” according to one sports marketing expert.
He has become a cover girl for the October edition of British Vogue and the main global brand in everything starting from fashion to car and jewelry will queue at the IMG door, the management company.
“There is no limit in what he can achieve in court,” Lopez team, director at the CSM sports marketing company, told Reuters on Monday.
“He is sufficient in demand but to follow up with sustainable success in the department in tennis will see it quickly becoming one of the most valuable athletes on the planet.” With the same global reach and exposure, tennis offers a road to wealth for the top women’s players with Naomi Osaka Japan generating $ 55 million, excluding prize money, last year, according to Forbes magazine.
Of the 10 highest paid sportswomen people in the world, nine are tennis players.
Lopez said Raducanu, whose mother Renee was China, shared the same marketing attraction as the four-time grand slam champion Osaka whose mother was Japanese and father was Haiti.
“If you use it as a benchmark not only because of their career trajectory but also appeal with them and that they are both involved and from the background of the mixed heritage,” he said.
“It’s a big benefit of a brand perspective, from the eye soccer perspective there is no greater market to use.” Raducanu’s clothing increased from the obscurity to have his face at Times Square Billboard would have a brand of sports clothing competing to his signature.
After Osaka won the back-to-back grand slam title in 2018 and 2019, Nike reportedly paid $ 10 million to take him from Adidas rivals.
Raducanu’s appeal beyond the court, according to Conrad Wiakek, head of sports analysis in Globaldata.
“His victory surpassed tennis and sports in terms of bookings,” he told Reuters.
“One of the most impressive things for me is the message in Mandarin for China’s audience because the main problem of Western sports stars has violated China is a language barrier.” The sky is the limit when the Western brand position itself in China looks at it as an ambassador.
“Weakek expects the Nike Raducanu sponsor agreement to be significantly raised and other support will produce around $ 10 million over the next two years.” With European and Eastern European and British heritage, which places a different stratospherus with other athletes, “he said.” I have seen it thrown around that he is a potential dollar athlete.
That’s far away.
“It is based on consistency but only in the next 12 months I will say $ 5 million will be a realistic number.
In the end the barometer for how commercially successful he will depend on how successful he is on the tennis court.” Raducanu was represented by the Super-Agent Max Eisenbud who helped change Maria Sharapova Russia to a female athlete that produced the highest after she won the 18-year-old Wimbledon, with a career income outside the field of around $ 320.
However, trap in very much professional tennis with Osaka, athletes Another IMG, struggled to overcome sudden fame and wealth.
Lopez said striking the right balance between activities in the field and outside the field would be a key factor in Raducanu which reached his full potential.
“People need to give the girl the opportunity to consolidate what he is doing and not too much pressure too much pressure,” he said.
“Focus on mental well-being, the welfare of sports and financial compensation will surely follow.”