New Delhi: Royal Enfield on Monday announced an extension of the customization program and personalization of make-it-yours (Miy) to a horse jacket.
Fans can now buy their driving jackets according to their riding needs through a new intuitive interface.
They can choose through different component catalogs and build their jackets as they want.
The company informs this extensive extensive offer by the Riding Gear brand allows users to choose their chosen riding jackets and adjust it from color choices, liners and armors.
Along with color choices, this platform also offers options to add winter and rain liners to their riding jackets.
Puneet Sood, Head of National Business – North and Western Indian & Global Business Head – Clothing, Royal Enfield, said, “With his Miy initiative, brand advocacy for self-expression and customization grew stronger.
After witnessing an extraordinary response to Miy’s initiative We for various motorbikes, helmets and t-shirts, we decided that it was time for us to bring this to various riding jackets too.
“” Consumers are often forced to buy jackets up from racks to act more as utility accessories that contradict catering to their needs or their needs or Completing their style.
This initiative now gives users the opportunity to not only build a new jacket but also increase the existing jacket, “added Sood.
Under Miy riding jacket initiatives, consumers can add armor to protect impact to areas such as chest, shoulders, and return.
In addition they have the option to choose between Knox and D30.