Realist, in a short span of time, has become a power to be taken into account in the Indian smartphone market.
It has begun as oppo sub-brands but then becomes an independent entity.
A report by Canalys revealed that realmism is now greater than Oppo in India.
In accordance with Canalys, Realme sent 4.9 million smartphone units in the second quarter of 2021 to capture 15% market share.
Oppo, on the other hand, sends 3.8 million smartphone units to garner 10% market share.
Realme is now the fourth largest smartphone brand in India while Oppo has sneaked into fifth place.
“Realme looks at online momentum, especially with the Narzo 30 series, because it uses price cuts during the ‘days focused on’ to overtake Oppo,” explained Jash Shah, canalys research analyst.
Realme has been aggressive in the market – both in terms of the number of products and offers value propositions.
The brand has entered almost every category and has been done on the road.
In the smartphone market, it has offering from a budget to an affordable premium smartphone.
Meanwhile, sending smartphones in India fell 13% between Q1 and Q2 2021, to 32.4 million units, because of the second wave of Covid-19, which overwrites demand, according to Canalys.
Xiaomi remains a market leader, delivery of 9.5 million units for 29% share.
Samsung lives in second place, shipping 5.5 million units for 17% share.
Vivo comes third with 5.4 million units sent.
“India was taken because of a surprise with the wave of both, such as the new Covid variant appeared and survived quickly,” said the Canalys analyst Sanyam Chaurasia.
“For smartphone vendors, this is a wake-up call, and shows the importance of strengthening the same online and offline presence.
Smartphone vendors in India assume Covid-19 will not return, and some plan to invest in infrastructure for branded shops and partnerships with offline channels Third.
But again they are quickly forced to spin into an online strategy, “Chaurasia added.