New Delhi: When the Election Commission began preparing a polling assembly because next year, it has instructed the machine related to elections in five polling states to improve new voter registration with a special suppression of young voters, for the first time and women from the ages of voting that qualify that have not been on rolls Election.
In the two-day workshop on the main voter conscious and inclusion program EC – Systematic Education and Election Initiative (Sveep) – which ended on Thursday, Head of Sushil Chandra’s election Commissioner asked the election poll officer upwards, Punjab, Uttarakhand, Goa and Manipur to begin Working immediately to increase voter registration rather than waiting for a poll.
He insisted that efforts must be aimed at registering all newly qualified voters and also ensure that the ratio of male voters to female voters on the selection roll closer to the gender ratio of the 2011 census.
Each emphasis is placed by CEC on identifying the low picture area – Where the percentage of voting is significantly lower than the average throughout the state – and adjust Sveep ​​strategies to increase participation with better voter awareness.
To focus on new voter participation in poll, EC has started a new communication initiative – Personalized letters from the Commission welcomed every new voter as “the world’s largest democracy in the world” and asked him to choose ethically in each election, choose representatives wisely and become voters’ information’.
Overcoming the Sveep ​​Workshop – Attended by Senior EC and CEOs and Nodal Sveep ​​officers from five polls – CEC underlined that the field team must ensure that the registration process is a smooth experience and voting remains pleasant and hassle free for voters .
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He stressed that the implementation of strategies at the ground surface was important, with block level officers to be the main interface with voters.
Chandra emphasized the need for a 360 degree Sveep ​​communication strategy to ensure that voters have access to all information related elections.
For this, EC has invited information officials and broadcast broadcasting to the workshop.
“It is to ensure synergy between the EC and I & B ministries to maximize the range of sveep with strategies that are in line with the regional social environment.
For example, while social media campaigns will work in cities, a Nukkad Sabha will be more attractive villages, “said EC official.
Commissioner of Election Rajiv Kumar highlighted the role of social media and new media communication in outreach efforts.
His colleague Anup Chandra Pandey too, while interacting with the team the previous day, said a wise blend of social media and the form of traditional communication must be in Sveep ​​strategy.
As part of the consulting workshop, the brainstorming session was held on the theme such as the analysis of critical gaps and targeted interventions (gender, election selection); Mainstreaming the literacy of selection and revitalization of the voter awareness forum; and utilize media and social media to strengthen Sveep ​​outreach; Utilizing Collaboration and Partnership and Stand Preparation, AC, Wise Sveep ​​Plans District with a special focus on the low selector voter area.