NEW DELHI: To celebrate the spirit of pure motorcycling amid the Covid scenario, Royal Enfield has rolled out the #TimelessClassic campaign.
The campaign has been run across the brand’s social media handles and enables the audience to come together, celebrate the resilience and the storied legacy of the Classic 350.
The campaign aims to take millions on a nostalgic journey to reminisce their favourite moments with the iconic motorcycle.
Motorcycling enthusiasts can participate in the campaign by sharing their favourite ride and adventure memories on the Classic 350 with #TimelessClassic and tagging @royalenfield in their posts.
These can be shared either in the form of a photo, a video or a reel.
Users can also find the signature Royal Enfield Classic thump on Instagram Reels to create short form videos of their choice.
Selected entries would get a chance to feature on Royal Enfield’s social media channels.
The contest has registered close to 5000 entries from the community within weeks of its announcement.
The best, most passionate stories from these entries are being shared across Royal Enfield’s social media platforms.
Lalit Malik, Chief Commercial Officer at Royal Enfield said, “The Classic 350 has been a cornerstone of Royal Enfield’s modern history in India and globally.
A truly iconic motorcycle, it has not only set the benchmark for leisure motorcycling but has also enjoyed the community’s affinity over the years.
The motorcycle has been a trusted companion to millions on their memorable journeys, and the Timeless Classic campaign is a celebration of these riveting tales of riding.”