Thiruvananthapuram: The brand shirt ‘Sakhavu’ Khadi seems to have seem to hit the chord even with hard-core friends in the state.
The council can only sell around 1,300 such a shirt since the brand was launched during the 2018.
Onam season That means, only around 1,300 shirts sold by Khadi under this brand, given that this special shirt brand is priced in the range of Rs 700 to RS 1,000.
However, for questions about the expectations of government sales for this special brand, the minister said the board did not set profit targets when launching this brand.
He further said the board would give a priority to sell this special brand if there were more requests for the product, because of his intention only to popularize Khadi among the general public.
Meanwhile, Kerala Khadi and Industrial Council Secretary Khadi K A Reththesh said the number of shirts sold under the brand was not a mincise, because the ‘Sakhavu’ brand was only one of several brands of shirts brought by Khadi.
“In the past two years, sales were seriously devastated by floods and pandemics.
We slowly took sales this year,” he said.
He said Khadi also intended to do wide marketing and marketing values for existing services to catch up with changing times.
“The Board has decided to launch new stores in all the headquarters of the Taluk with personal participation which will include facilities for stitches, laundry services, etc.
Along with this, all products will also be promoted more actively,” he said.
Despite the reason, the number of shirts sold under the ‘Sakhavu’ brand seems lacking, considering the government provides a special focus on marketing Khadi products and its products, including shirts available for sale online.
Khadi Board Deputy Chairperson Shobhana George has claimed when launching a brand in August 2018 that the brand name was introduced as a marketing strategy for Khadi to attract the younger generation to its products.
The name ‘Sakhavu’ which has a communist connection seems to be launched with a motive for utilizing the political environment that applies in the state.
Khadi has underwear products in some of the current brand names.
These include cool Khadi, leaders, Milleni, Summer Cool, Sakhavu, Sundari Pattu, Payyanur Pattu, Srekrishnapuram Pattu and Ananthapuri Silks.
‘Sakhavu’ khadi failed to impress in Kerala
