Google’s Android TV might look to be favorite option for several TV manufacturers, but maybe not for Samsung. The firm, which lately’dumped’ its own Tizen OS at smartwatches in favour of WearOS, states it is definitely not doing this for TVs. Talking to Protocol, Samsung reported it might continue to stay with Tizen because of its TVs. “Tizen is still the default platform for our intelligent TVs moving forward,” a Samsung spokesperson said. Tizen is Samsung’s very own applications platform and continues to be occupying its own TVs and wearables for quite a while now. But, in the recently-held I/O 2021 convention, Samsung and Google announced a brand new wearables partnership. According to the cooperation, the duo are joining Utilization OS — Google’s operating platform — and also Tizen-based platform for wearables. “We are combining the very best of @wearosbygoogle and then @SamsungMobile Tizen to a unified wearable stage. ⌚ Programs will start quicker and battery life will no more and you will have greater choice than ever before, in apparatus to programs and watch faces,” said Google at a post through its official Twitter account. In terms of TVs, Tizen has turned into a powerful platform for Samsung. Based on research by Strategy Analytics, Tizen kept the number one place overall at the year 2020, using a share of 12.7 percent, up from 11.6percent a year before. Tizen was followed closely by LG’s WebOS (7.3percent ), Sony PlayStation (6.4percent ) and also Amazon Fire OS (6.4percent ). “Samsung’s intelligent TV marketplace leadership provides it a terrific base to sustain Tizen since the top TV streaming platform for many years to come,” said David Watkins, manager, TV Streaming Platforms. “Yet several other big players will also be growing quickly and most have the tools to construct a significant obstacle to Samsung when the tactical ambition is there.” “As buffering on TVs becomes your favored video screening behavior, content providers will likely rely on the UI, analytics, content and advertising discovery capabilities of linked TV platforms as well as the companies controlling them. Since we’re seeing in smart phones now we envisage strategic struggles emerging between articles and TV streaming programs that can raise challenging regulatory and structural concerns,” added David Mercer, VP and Chief Inspection.
Samsung: Not Heading Google Manner in TVs
