Mumbai: E-commerce Shiprocket shipping company on Friday said it has been “committed” to obtain 75 percent of the shares in the Tech Wigzo Customer Data Platform (CDP).
The proposed strategic acquisition will allow Shiprocket to expand the stack of products for online retailers on top of the platform, among others, the Startup said in the release without revealing the size of the agreement.
Wigzo Tech specifically serves dynamic needs of e-commerce brands and D2C.
Shiprocket has also collected $ 185 million in the e-Round series, and said that the results will be used for acquisition and business expansion, among others.
Founded by Umair Mohammed, Himanshu Kaushik, and Mohammed Atyab, Wigzo Tech helped more than 400 e-commerce giants and D2C brands in their growth journey with the BI marketing and platform platform (business intelligence), according to release.
According to Shiprocket, both brands will complement each other to provide superior customer experience by solving critical pain points faced by e-commerce sellers.
While Shiprocket’s expertise lies in increasing shipping data shipping and enables logistics efficiency and fulfillment to end, Wigzo Tech brings intelligence about customer affinity and purchasing behavior to increase conversions.
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with a cashed CDP rail and other applications such as business intelligence, consumer behavior, data analysis, and automatic assistance, Wigzo package the latest platform that allows every D2C brand to create customized and personalized experiences for their target customers.” It also helps brand analyze data in real-time through large data and AI or ML algorithms in just a few clicks, “said Saahil Goel, Co-Founder-CEO, Shiprocket.
D2C (Direct-to-consumer) room India displays a massive display Growth, he added.
Noting that this market is expected to touch $ 100 billion in 2025, said Goel for the D2C brand, utilizing data can play an important role in having the advantage above their contemporaries.
Umair Mohammad, CEO and Co-Founder, Wigzo Tech, said, “When we pass the process evaluating what our association means, we are sure this will be very useful.
We hope to work with them to build innovative and futuristic solutions that will start the next growth phase for industry “.
Shiprocket technology estimates shipping and fulfillment for SMEs, D2C retailers, and social trade sellers in India in various categories.
With more than 17 partners The courier on the ship, Shiprocket has the presence in the domestic and international market, offering shipping solutions through more than 29,000 PIN codes in India and 220 countries around the world.