Snap Inc.
has announced the launch of a new global creative studio for Augmented Branded reality, Arcadia.
Snap claims that Arcadia has a world-class team team to help provide an innovative and effective AR experience for brand partners and agencies.
Arcadia will be a agnostic platform and develop experience that can live across the AR platform environment, web and application-based environment.
It will work on the studio model and take projects that require creative and technical skills.
By doing it, the studio will develop the next generation of branded AR experiences.
The studio will partner with brands, agencies and creators to lift what is possible in AR.
When launched, Arcadia has partnered with P & G Beauty, Verizon, WWE, and Shake Shack.
Arcadia will serve brands, agencies, and creators in one of three ways: * Studio Note: Arcadia will be a recording studio and take all AR production, strategies and needs of insight throughout the platform.
* Project-Based Work: Arcadia will provide a certain scope of work that harmonize mission * Strategic partners: Arcadia will offer AR strategy skills to clients / institutions in the form of workshops, reporting their own trends “Arcadia is the latest member of our Snap Ecosystem Developments over the past decade and we have seen results that are proven with more than 40 of our trusted partners and success in our tools such as Lens Web Builder and Marketplace.
By launching Arcadia, we further strengthen the Snap commitment to add reality as a format that really pushes the limit Creativity and performance in digital marketing, “said Jeff Miller, global head creative strategy.