Snapchat added a new way to creator content to get money.
In an effort to compete with Tiktok, Snapchat announced a new incentive program intended to motivate users to produce and share content on social networks with new application features called Spotlight challenges.
Verge reports that this new feature will appreciate some creators every week to make videos using specific lenses, carry out certain activities, or play selected sounds in the Tiktok App competitor, Spotlight.
The challenge offers a new way for Snapchat to provide incentives to users to make videos for Spotlight – and do it in a way that offers a lot of control.
This can increase certain trends or try to encourage various types of content than people usually do.
It can help because trying to distinguish the spotlight of Tiktok and give people the reason to continue to find something new.
A spokesman Snapchat told the threshold, “This is also a potential income opportunity.
Challenge will not be sponsored when launched, but Snapchat can offer sponsored in the future” Initially, the Spotlight challenge will multiply next month to Snapchatters 16+ in the United States, But more markets will be added to the list on the following list of months.
This payment will be an additional millions of dollars per month the company pays to the global creator who makes the top spotlight video.
Snap pays $ 1 million per day when it is launched, but then reduces the amount to “millions per month per month.” Payment seems to have worked, at least a few months ago.
In July, Snapchat said the use of the spotlight every day rose 49 percent quarter quarter.
The time spent per day also rose more than 60 percent in the US – although in both cases, it did not share the actual number.
Payment: According to Snapchat, about three to five creators will be given cash for every challenge, with the winner chosen from the most qualified video.
Payment will be shared among the winners of a collection of prizes that “usually range from $ 1000 to $ 25,000 (Rs 74,724 to RS 18.68.107),” with a minimum payment to $ 250 (Rs 18,681).
There will be many challenges every week.
Feasibility: in terms of every challenge, the top shipment that qualifies, relevant, and the highest view will be assessed based on various criteria, such as creativity, originality, innovative use of creative tools, unique POVs, and entertainment values.
How to Participate: Those who want to participate must visit the trend page and choose the challenges they want to take part to see the specific challenge page.
Just select “Details Challenge”, then tap the camera icon to open the Snapchat camera, select to create and then send.
Other Income Flows: In addition to challenges, Snapchat also added several other ways for the creator to be paid.
Gifting is now launching globally, allowing viewers to create creators with digital tokens, where they will get income cuts.
Snapchat also expands the creator market to enter video makers, let the business connect with them for sponsors.
Access to these features is limited, however, only approved “Snapchat Stars” which qualifies to provide gifts and markets and creators must be invited by Snapchat to participate in the program.
Snapchat introduces a ‘challenge’ of cash for content creators
