Mumbai: Online food delivery Major Swiggy is experimenting with vertical new social trading for the purchase of community group groceries.
Trends, which recently gained popularity in China because of a pandemic, reducing costs for end consumers because goods were purchased in large numbers and dismantled by group leaders for members in the community, who followed them on the messaging platform, such as WhatsApp.
While the model helps e-commerce players save logistics costs, it also allows consumer brands to reach small towns and cities.
Swiggy has been actively hiring to build vertically, showing postwork on various online recruitment platforms.
“Swiggy Bazaar is our latest foray on the wholesale trillion dollar market and will be the purpose of purchasing community groups.
During last year in locking, consumers have found new ways to access better food and some of these behaviors proved to be tough – creating tailwinds Will aim at the bazaar, “Startup supported by Softbank wrote on the role of the role for this role from a manager.
While Swiggy spokesman did not reply to the question of TI, an industrial senior executive who was familiar with the development, “The company is currently experimenting with the model and whether it is realized or will not depend on several factors.