New Delhi: Two large ticket investments in India this year – Tesla and Apple – which are set to lift the country as a brand on the world map and further dependence on China’s LED investment in the technology and automatic sector, is rather delayed due to a shortage of pandemics and global chips.
Even so, the two giants are now aimed at rewriting their Indian manufacturing stories next year because Covid slows down.
Both Elon Musk and Tim Cook have announced bang-bang entries to the country.
Musk wanted electric cars running on the domestic road (although there was a problem of import duty) while Cook announced to open the first branded retail store (in Mumbai), along with encouragement to assemble / producing more Apple products in this country.
However, the second Covid-19 wave and severe car semiconductor shortages rather inhibit their plans for this year.
According to the Mandal Soument, research analyst (Ioh Ecosystems, Automotive and Devices) in rival research, India is believed to be one of the biggest EV markets immediately and Tesla is aware of this fact.
“There is no big car maker who wants to leave the opportunity to get a share on the Indian market.
Tesla is no exception in this matter.
Availability of cheap resources and lower labor costs will allow Tesla and other cars to get higher profits if they are Establish a factory or a local assembly plant, “said Mandal to IANS.
The government wants Tesla to start making local or assembly plant before getting an import tax concession.
“Therefore, the desire to get more profits and the desire to obtain a market share in one of the biggest car markets that will bring Tesla to India,” he added.
This lack of microchip greatly affects the automotive industry, which is increasingly becoming a large consumer of microchip.
When most car makers predict that the lack of this chip will pass 2023, the CEO of Tesla Elon Musk says that everything will change positively from 2022.
“The most of each car maker is currently suffering from a shortage of semiconductors.
While most car makers like Stelllantis , Volkswagen, Toyota, BMW, Ford and others have cut production very much because the ongoing chip crisis, Tesla has not been significantly affected, “Mandal said.
The Indian passenger car market is mostly dominated by a car at a price below Rs 10 Lakh, while the current model is 3 Tesla costs (around Rs 29 Lakh without import and other taxes) placing a car in the premium segment, and the premium market share segment in the country only 7 percent in 2020.
At present, India is under global spotlight because of the incentive scheme (PLI) related to production.
Under the scheme, foreign producers can obtain resources at a very nominal cost only if they regulate manufacturing factories or assembly, locally.
The PLI scheme has been very generous in electric vehicles and its components such as batteries because India has run behind in EV and wants to place a large number of EV on the road in 2030.
Pandemi also forces the iPhone maker from opening your own offline shop for fans in India This year.
It opened his own online store before last year’s celebration season, which had seen tremendous success.
“The retail store continues to be a fulcrum for Apple’s growth in India.
This will direct the availability of Apple products, accessibility and affordability in this country,” said Prabhu RAM, Head, Industrial Intelligence Industry, CyberMedia Research (CMR).
Consumer demand for the new iPhone 13 series is strong in this country.
The iPhone 13 series, which opened pre-orders in India last week, received recording responses such as last year from fans throughout the country.
“However, the current supply chain dynamics caused several obstacles to Apple Watch and also iPhone.
We believe that Apple is slightly better placed in increasing its inventory in the upcoming quarter, and fulfilling strong demand,”