Hotstep is an online platform for all dancers, fitness enthusiasts, and people who just want to have fun, offering upper class dance tutorials and direct sessions from various artists.
This application aims to build what is called ‘the biggest dance community’ by connecting famous choreographers with dance fans.
The founder and CEO of the app are Vinay Khandelwal, an entrepreneur who has become a part of the entertainment world for more than 15 years.
He has appeared in the film, reality show dance, music video and more.
During the pandemic, he established a hotstep, which aims to make learning to dance affordable and can be accessed by people.
How does it feel to display the best list of Google Play 2021 in India? It is a great feeling.
Google Play has played the most important role in our journey so far.
It has made it easy for us to reach users at 1000 cities and 25 countries, given our user’s smooth experience, and also helped us with great insight.
We always believe in our vision, and now this award has worked as a moral booster for us.
We are happy to be recognized and given by Google Play.
In your opinion, what USP is from your application that has helped you get here? There is a great desire to dance in India.
Our reality of dance shows, wedding shows, and more prove it.
People like to dance but find studios are a process that makes stress.
So, we use digital power to ensure everyone has access to high-quality dance classes with the best in business.
From the product perspective, our various services such as on-demand tutorials, direct interactive classes, and interesting events make our users stay connected.
Our video player is tailored to the mirror display, the break up, and speed control aims to make learning dances easier.
How does the pandemic change things for you, what has become the biggest learning at 2021? We launched during a pandemic.
While everyone at home, hotstep helps users take care of their mental and physical health.
There is a shift to online learning because of a pandemic, which helps people understand that someone can learn to dance at home.
Only eight months since we launched and we have had a positive impact of life.
We have made family dancing together and connect dancers throughout the world.
Hotstep has users around the world today.
In our first three quarters, we have seen 200% growth of QOQ users, and these are all organic, without marketing investment or funding.
What plan do you have for the application for next year? We aim to make affordable and approachable learning dances.
Our target is to make the biggest market hotstep for dancing where all dance teachers can connect with dance fans around the world.
In 2022, our biggest target was to have a hotstep class as part of the curriculum at school.
We want to target roots and help school children get the right dance education and exposure.
Each message you have for your app users? As a popular saying: dancing first, think later.
It is the natural order and that’s what we want to convey to our users.
Very nice to improve your skills, but do not forget to have fun.