While Bangalore and Delhi registered the highest sales in Metros, Guwahati and Lucknow encouraged the maximum sales of Tier Market 2.
Face care has become the most popular category (80%) followed by hair and bath and body.
According to some interesting data shared by beauty companies, aging and bright has been a major concern for Indian women.
The average order value for women stands in INR 900 (some products) versus the average order value of INR 700 (single product).
Homegrown Beauty and Personal Care, Pilgrim, who claim to make unlimited and affordable boundary beauty experiences, express interesting insights about India’s love for the global beauty regime.
The company records an increase in 2x in sales in the last 9 months.
Sales are mainly driven by the K-Beauty range followed by French beauty range.
Interestingly, 30% of these sales came from northeast India with Guwahati leading the package.
In Metros, Bangalore and Delhi registered maximum sales.
Data also shows that demand for the highest global beauty products in the category of ‘facial care’ with 80% sales contribution.
The main concern in this category is aging and enlightening.
With 70% of women who buy these global beauty products, the average order value reaches INR 900.
This figure stands in INR 700 for men who buy one product at one time compared to women who buy several products.
Commenting on trends, Gagandeep Makker, Co-Founder & COO, Pilgrim, said, “There was an increase in the tendency to beauty and personal care at the Indian Millennium.
They want to explore and experience a global beauty regime from the comfort of their home.
Therefore, we have seen requests for increases K-Beauty products since we started operating.
In fact, we have watched ARR 18 crores since May 2020.
However, there are tastes for unlimited beauty experiences from all over the world, to try a variety of regimes.
This trend is not a metro phenomenon but also common in the city small town.
So, as a D2C brand, we are encouraged to empower a modern millennium with global beauty rituals and affordable by clicking the button.
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According to data, most women buy night serum, night gel cream, and face cream.
Men on the other side are preferably washed face, face masks, hair serum, and free sulfate shampoo.
This global beauty product is most popular among 25-50 age groups that drive 50% of Pilgrim’s income.
Pilgrim recently collected INR 13 crores in a series fund.
The round was led by Fireside Ventures, Rukam Capital, and the founder of the ship, Nobroker, and founder of Bewakoof.com, with Dexter Capital as a transaction advisor.