Chandigarh: With the emergence of celebration seasons, international spirit and the Indian wine association (ISWAI), the peak body of the Alcobev Premium sector, urged the Punjab state government to strict inspection and hard enforcement to fight the trade in illegal and false liquor.
The association highly recommends a balanced, pragmatic and transparent approach to Alcobev business in the state as a forward path to promote responsible consumption and build economic opportunities for the country.
The association states that the consumption of forbidden or fake liquor does not only have negative consequences on the health of citizens but also inhibits the ability of the government to impose a tax and control alcohol produced legally.
In accordance with general estimates and based on market reports, in 2019-20, the losses in the revenue of the state of Punjab because the trade of banned and fake liquor is around RS 55 Crore from rural fluid and approaches RS 355 Crore from Indian liquor made from India (IMFL) .
After the HOOCH tragedy in three Punjab districts – Tarn Taran, Amritsar Rural, and Gurdaspur – The state government takes a variety of strict enforcement steps such as ‘Red Rose’s operation’ to curb trade in liquor and crime related to nail excise; The right tracking system and administrative coordination that helps examine the forbidden distillation, smuggling liquor and trade of fake liquor.
But the continuity of the examination and strict steps is needed to regulate the threat of informal alcohol markets in the state.
Suresh Menon, Secretary General Iswai said, “Bootleggers sell fake products in premium branded bottles not only pose a risk for consumers but also damage the brand’s reputation, limiting investment in the future by the company and leading to the loss of legal sales.
Therefore, adopting and enforce Policy to eliminate prohibited production, sales and distribution of alcoholic beverages and to regulate or controlling informal alcohol is very important for the country.
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