By dipping the Sengupta woman lifted half the sky, “said Mao Zedong, famous facing extraordinary opportunities – some personal, some institutions – but opportunities so we will watch comfortably from the sidelines can only see awe.
This is not just a woman’s hockey team.
Lovlina Borghain hasn’t won gold or silver, but has stated that it doesn’t just settle For bronze alone, which in medal medals have penetrated the bustle celebration .
And Mirabai Chanu, silver medalist, Must depend on the kindness of local trucks every morning for free transportation from his home in the village of Nongpok Kakching to his training center at Imphal.
These are individual inspirational stories for our day, a significant point of direction in a chaotic trip in contemporary India.
Apart from chronic neglect, overs and veiled, socio-economic conditions, very valuable alchemy are working here, where ambiguous ambitions and confidence, day after day, transmits hard into the world stage.
This is difficult, individual brilliance, mined from a long and lonely journey and sacrifice.
What does it mean for us as citizens, consumers, brands? Some of the main headers will definitely praise Indian princesses.
There are several lessons and warnings.
First, warning.
This nomenclature “Indian princesses” – seems innocent – is a dangerous patriarchy at a deeper level, trying to choose and adjust any achievements.
When men stood on the Olympic victory podium, they were praised as a star athlete, champion wrestler and players.
When women make it to the same podium, they are often labeled as girls, mothers or sisters – their relationship with relatives of men, their domestic role that is considered to replace their achievements on the world stage.
This is gender asymmetry, often unconscious.
Rani and braveheart sister, Lovlina Borghain, who punched her way to Medal, and Mirabai Chanu, who brought honor to India on the first day of the match, no need for shoe boxes or sisters or sisters to stay their single champion and always.
They don’t need family validation.
They are individuals with wide shoulders, in and from themselves, who have stood up to be counted.
Now for learning and it is a degrading.
Across from small cities and villages in India, some might not hear, such as Jhansal, Miadi Kalan, Badkichapar, Nongpok Kakching, Khunti and Claid, Dream Caravan will hear the call and leave.
As a marketer and brand keeper, we will do our brand, our prospective sportswomen and our nation is great service by respecting and supporting these ambition and resilience dishes as much as we can, substantially.
Tokyo 2020 has shown us that it is time.
[The author is Head (North) and Chief Growth Officer, Creativeland Asia]