New Delhi: The Facebook Group Mark Zuckerberg-LED has reached a one billion dollar revenue in India, driven by a strong digital surge during Corona locking and the growth of social media platforms such as Facebook and Instagram over the past few years.
It is estimated that Indian income The Facebook group stands in more than Rs 9,000 Crore (around $ 1.2 billion) at 2020-21, against Rs 6,613 Crore in the previous fiscal.
The actual numbers cannot be confirmed because they have not been submitted with the company registrar.
The Facebook group has an income of Rs 2,254 Crore in 2018-19 (the rate captures Indian FB income only for the second half as before that it was recorded under international operations).
Growth for the company has been phenomenal for the past few years because data prices are jammed and smartphones are cheaper, something that coincides with the shake of the social media platform that grows with the masses.
And, the Kuncian proved to be another booster shot for social media and internet companies because people work, study, and shop from home.
The growth of online interactions provides a big boost to digital advertising, benefiting dominant companies like Facebook and Google.
Ajit Mohan, MD for Facebook in India, said digital remains strong and so is online advertising.
“Last year seeing the point of inflection on consumers not only moving online, but also very involved with business and online brands …
recognizing this, smart marketers divert their hopes online and this encourages digital advertising growth in India,” said Mohan.
“We hope that the digital market grows around 40% of this fiscal.
The last fiscal is the landmark year, and digital consumption soared over the pandemic period.
This trend is almost non-changed,” Shashi Sinha, the CEO of the main IPG advertisers, said.
Mohan said involvement for digital companies is increasingly in the economy.
“Business – big and small – have used digital as a medium to connect with their customers.
When the world is turned off, the internet remains open.
We now find that many changes in consumer behavior triggered by pandemics are here to stay.” Ashish Bhasin, CEO The Asia-Pacific Dents, said the digital growth rate was very large.
“Changes that will take five to ten years, occur in just one year.”