Reddit attracts plug on a platform like Tiktok, Dubsmash, Social Networked said on Tuesday, only a year after buying it for an unexpact amount to improve the video making tool.
The Dubsmash Mandiri application will not be available for download after February 22, Reddit said, because it overthrew the new camera and editing feature as part of the video tool.
Masif Success Tiktok with short form videos has pushed other social networks to enter the format on their platform, with Snap Inc.
Launching Spotlight; Facebook, now the Meta platform, launched Instagram rolls; And Alphabet’s Youtube launches shorts.
“The Dubsmash team has speeded up reddit videos, so the Reddit section will feel familiar to Dubsmashers,” the company said in a blogpost.
Because of the acquisition of Dubsmash, Reddit said he had seen 70% growth in the overall time of watching, while the number of daily active video viewers rose more than a third.
Viewers for short videos, which are defined by companies in two seconds or less, also increase by 50% quarter-quarter.