Tinder is set to introduce currencies in virtual applications designed to help users spend more time on the application and finally pay real money.
Bloomberg reports that ‘coins’ will be the way for Tinder to make non-customer customers by allowing them to make ad-hoc purchases or once.
The currency will be launched starting in Australia (chosen because it represents the global member application base), later this month.
Other dating applications available in India have started using the currency in the application because the initiation is Bumble.
Bumble has a feature called ‘superswipes’ (like a superlike top) where each superswipe can cost a minimum of RS 43.30 depending on the plan you choose.
Tinder users who remain active and up-to-date on the site will be able to get this ‘coin’ for free.
However, you can also spend real money for them, as much as you can with game purchases in other applications.
Coins can be used to buy Tinder allowances such as super likes or improve that help you find the best compatibility.
Tinder runs on the freemium model that allows you to use the application without paying.
However, users can get additional features through subscriptions such as more granular filters, improve and the ability to see people who show interest in your profile.
The Tinder Match.com parent problem has said that Tinder Users have a higher probability to pay than before and driven by small market tests that were done before.
Tinder CFO Gary Swindler told Bloomberg, “[Currency] will play an important role because Tinder’s experience develops and becomes more profound, because the virtual currency is useful in the context of providing digital goods.”
Tinder to launch a currency in a new application
