Kolkata: cornered by the Covid protocol announced by EC and learned lessons from the assembly election campaign five months ago, the two Trinamool and BJP Congress emphasized social media and e-campaigns on road shows and demonstrations at Bypolls Bhowanipore were scheduled for September 30.
#Mamataforbhabanipur and # BJP4Bhabanipur has become the top draws on Twitter and Facebook for the past few days and also take the top trends on Google because both Trinamool and BJP are exploring the internet and social media space to campaign for the election that will come with the campaign to the door and corner of the road Without a large road show and demonstration.
While leaders such as Firhad Judge, Sobhandebeb Chattopadhyay and Madan Partners, who have millions of followers and have very active social media pages, have been assigned to lead the online campaign together with offline street corners and door-to-door visits, leaders such as Kartik Banerjee and Subrata Mukherjee, who did not have the same reach on their profile and pages, was also asked to increase the number of posts and videos from the road corner meeting.
Sources say, all Twitter and Facebook pages from leaders who run the campaign on the name of the Banerjee’e Mamata are now professionally managed.
“During this pandemic, virtual space is the best place to campaign.
This involves the minimum risk of infection contracts and also helps send messages to the masses even in localized areas,” said a senior Trinamool leader who has worked with I-PAC, a managed company Parash handles the election campaign in Bhowanipore and has played a role in promoting #mamataforbhabanipur.
BJP, too, is not left behind with IT cells that arise with innovative posts and maintain conversations on the web platform involved with per hour updates about the priyanka priyanka campaign in the electoral district.
While the minister’s chairman has assigned his commanders – the leaders of the senior party and colleagues – handed over those responsible for several wards under his constituency because he juggled between managing the state and handling a short campaign, the primary competitor was largely handled by himself.
Even though he had senior leaders like Dilip Ghosh and Suvendu Adhikari campaigned for him, he maintained offline and online campaigns mostly alone.
“Pandemic has limited the way we usually campaign before the election.
But we are adapted with the scenario that is changed and has emphasized the online campaign for Bhowanipore,” said a BJP leader.