Chennai: Eurogrip two-wheeled two-wheeled manufacturers on Tuesday said it was related to the four-time IPL winner of Chennai Super Kings, owned by CementS India Ltd, to be the main sponsor for the next three years.
Chennai Super Kings and TVS Eurogrip will launch a series of initiatives to involve a large csk fan base throughout the country.
The partnership for the next three years (2022-2024) will also provide TVS Eurogrip visibility in the front of the CSK yellow jersey, said a company statement.
The TVS value of Eurogrip-CSK partnership rose more than Rs 100 Crore, the source in the knowledge was said.
This for the first time a large TV group company was registering as the main sponsor, said source to PTI.
“TVS Eurogrip likes to hang out with Chennai Super Kings.
Brandey and Jersey Sponsors will increase awareness and recognition in the name of the Eurogrip brand and Visual Identity”, TV Srichakra Ltd, Executive Vice President (Sales and Marketing) of Madhavan said.
“We are looking forward to creating interesting experiences for our trade and customers with this association.
We see a great synergy between the brand and believe that this partnership will benefit Eurogrip CSK and TV”, he added.
TV Srichakra Ltd., is the Eurogrip TV brand maker, one of the two manufacturers, tricycle and off-highway tires to serve domestic and foreign markets.
TV Srichakra Ltd., is one of the leading companies of TV groups.
TV Srichakra Ltd has manufacturing facilities in Madurai and Rudrapur (Uttarakhand) with a production capacity of more than 3 million tires a month.
In the Association with TVS Eurogrip, Chennai Super Kings Cricket Ltd, CEO, KS Viswanathan said, “We love to have TVS Eurogrip as our main sponsor and we welcome them with a super kings family.
It will be an interesting phase.
This will be an interesting phase .
For us.
We believe that this partnership will help us build long-term relationships with fans “.
Chennai Super Kings defeated Kolkata Knight Riders in the Final IPL 2021 to win their fourth IPL title in October.