Lucknow: Even when the market is mostly closed for 2020 because the pandemic-19 pandemic, e-commerce website plays an important role in ensuring that the relationship between markets and consumers remains active.
In 2020-21, the Flipkart e-commerce platform sells more than 2 Crore ‘One District-One Products’ which is worth around RS 1,000 Crore, benefiting Lakh small craftsmen and craftsmen in the state.
UMKM Minister Sidharth Nath Singh said the government had binded with e-commerce websites to provide a broader platform for odop products, including the international market where the products, such as rice time, were being sold internationally.
“Under the spell of Prime Minister Narendra Modi Vocal for local websites, e-commerce proved to be very useful, especially during a pandemic where more people shifted to the online market.
Lakh workers under Odop Scheme, the leading program of the Head of Yogi Adityanath’s Head of Chief, Launched on 2018, has benefited from this, “Singh said.
The government has signed the MoU with Flipkart in 2020 to sell Odop products on the website, after being tied with the Amazon e-commerce website.
More than 20,000 products under Odop are sold on the platform.
Odop schemes are launched in 2018 with the aim of identifying one special product from each district so that it can be promoted, packaged and marketed better to improve the industry and help craftsmen.
At present, there are several districts where more than one product are promoted by the government.