BENGALURU: United Spirits has entered to the craft whiskey section with the debut of its own Epitome Reserve, becoming the first Indian spirits business to foray in that category.
While craft beer has gained traction within the nation during the past six years because of a mushrooming of brewpubs in towns such as Bengaluru, Gurgaon and Puneand craft whiskey is created in little batches and are often made on request.
USL chief advertising officer Deepika Warrier reported the firm plans to present more versions from the craft class.
USL, owned by Britain’s Diageo, stated the whiskey will soon be accessible restricted sockets of Mumbai.
Goa, Bengaluru and Delhi-NCR.
It’s anticipated to appeal to the uber wealthy and high net-worth individuals and will be the very premium Indian whiskey created.
The transfer is part of USL’s attempt to concentrate more on superior products which bring better margins as opposed to mass market ones that might have volumes however wafer thin margins.
The business announced earlier this year it will review a few of its favorite (mass market) manufacturers, which might involve publicity to third parties or sale, to go up the value string.