New Delhi: Businesses began to hit a sweet spot with Valentine’s Day.
From giving red roses and diamond earrings to the truffle shaped heart and apple watch, the lover does not leave the stone missed to spice up everything this season.
“In February, which was Valentine’s month, we witnessed 40% growth compared to last year,” said Paritosh Bindra, AVP – category in Ferns N Plets.
“We hope to record more than 4.
75 lakh orders with RS 55 Crore Revenue.” To take advantage of requests, Cafe Chain Starbucks has outlined the new range of coffee, pastries and sweets with romance tinge like a heart-shaped truffle.
and Red Velvety Lattes.
Even Chocolate Maker Mars has added to its online portfolio with products that say ‘I love you’.
“Valentine’s Day has a positive impact of the chocolate category,” said Varun Kandhari, Director of Marketing at Mars Wrigley India.
“With the launch of our first-digital portfolio consisting of gift packages for the event, we pay attention to significant growth in our e-commerce channel too.” Similarly, Vijay Sales consumer electronics retailers have announced discounts for Apple products in the V-Day process , While Sportswear Giant Nike urges Lovebirds to exercise along with a variety of new clothes and footwear.
Tata’s Tanishq too, speaks of love with the new Valentine’s Day jewelry range.
And the performance of love I is not limited to Metros.
In Meesho, for example, demand for sexual health products, among others, jumped 57% in weeks that lead to February 14 with twice as many orders coming from cities such as Visakhapatnam, Guwahati, Agartala, Bhubaneswar, Vijayawada compared to Metros.
“We have witnessed a 1.
5x increase in orders because people set out to celebrate Valentine’s Day,” Utkrishta Kumar, CXO, business in Meesho.
“It is interesting to see 80% of this request emerge from Tier 2+.” And it is not just a retailer and a brand that tries to seduce Lovelorns.
Five star property such as those included in the Taj Hotel have surprised Valentine’s Day surprise for guests with free romantic experiences.
Breakfast the next morning came home, of course.