Mumbai: German car manufacturer, Volkswagen on Tuesday apply brand design and new logo, in all of its dealers in India.
Volkswagen has implemented 30 touch points in phase I and plans to complete the remaining touch points in stages in 2021.
Volkswagen’s symbols and trademarks are implemented as a brand new logo.
It is served with a flat new design and two dimensions.
The company said, through brand design and its new logo, this aims to create an interesting and contemporary 360 ° 360 ° customer experience on all channels.
Volkswagen targets to establish itself as a young and vibrant identity through its products.
In addition, the brand will also provide behavioral training to all its staff, including frontline personnel such as salesmen and service advisor, to make them more customer-oriented.
Brand design and logo aim for high flexibility and digital orientation.
This will be modern and simple.
By digitizinging at the forefront, it will offer easy access to information about car specifications, prices, financing, and service needs, offline and online.
Volkswagen also introduced a digitally activated program, “Sarvottam 2.0”, with the intention of providing a smooth and transparent customer experience.
Ashish Gupta, Director of the Brand, Volkswagen Indian passenger car said, “The implementation of brand new in all of our dealers marks a new era for Volkswagen in India.
By applying brand new designs and logos, we aim to make customer experience 360 ​​°, which is interesting and contemporary On all channels and appeal to our customers.
“Volkswagen was directed to provide a unique experience of the design of his new brand and the logo on all the time dealers in front of the launch of the most awaited SUVW, Taigun.