Kolkata: The state has witnessed the highest income from liquor in a month in December after a decline in prices last month.
It touched a sign of Rs 2,000 Crore, which was almost 25% more than the pre-covid level.
Bottled origin (BIO) and bottle foreign spirit in India (OSBI) has risen almost four times in December.
Incidentally, these segments have scotches and vodka and gin which are very premium.
The source of liquor industry said that income from liquor near Rs 2,000 Crore had never been achieved in the history of the country.
“The average income in the pre-covid period in December was once Rs 1,500-1,600 Crore.
In that case it is an achievement.
This is a landmark and will create history,” said the top-up company official.
He also said if there was no closure for the election (KMC) for three days, the number would be more than Rs 2,100 Crore.
The Commissioner of the Umachankar State Excise Although it does not comment on any numbers but adds that there has been an extraordinary response for BIO.
“There is a big leap in the sale of premium liquor,” he added.
India makes alcoholic liquor, beer, bottle of liquor origin (BIO), overseas spirits that are botololized in India (OSBI) and the price of wine fell 20% -35%.
For beer, the fall, marginal (5% -6%).
For some IMFL, dip it 25%.
For some BIOS, the fall of more than 35% and in some cases for OSBI and BIO too, the new price is lower than the pre-pandemic level.
The Director General of Confederation of the Indian Alcoholic Beverage Company (CIABC), Vinod Giri, showed that he was happy to record the leap in the sale of alcoholic beverages in West Bengal this December.
According to him, West Bengal is usually known for the progressive excise policy framework.
One of the leading liquor retailers, Hiranmoy Gon, shows that many consumers have shifted to the premium brand in the past month.
“We have praised the decision of the excise commissioner to make prices very competitive and we can see the results now,” he added.
President of the Association of East Indian hotels and restaurants (Hraei) Sudesh Poddar also said the sale of liquor during December had crossed all this decade record.
“If there is no dry day because sales selection can be even higher.
Foreign spirits are the highest enhancer with sales increasing 2-3 times,” he added.
Incidentally, Bengal is a market of 14.1 million (1.4 crores) of Hard Cases of the IMFL which includes whiskey, rum, vodka, and 8 million (80 lakh cases) beer every year.
(With input from Sujay Khanra)