Kolkata: Tipplers get ready to increase toast because the price of all types of liquor – India makes alien liquor, beer, bottle in liquor (BIO), spirits abroad Bottles in India (OSBI) and wine – dropped by a decent 20% -30%.
For beer, the fall of marginal though (5% -6%).
But for some IMFL, the sauce will reach 30%.
According to the price listed with excise so far, the price of several leading semi-premium and semi-premium brands has been cut by 30% – from Rs 1,350 to Rs 920 for a 750ml bottle.
For the Deluxe whiskey brand, the fall will be 25% -26% – from Rs 980 to RS 710.
In the case of popular rum brands, the decline in prices will be around 15% -18% – from RS 640-RS 650 to RS 540.
The price of several spirits abroad Bottles in India will fall more than 30% – from Rs 2,290 to Rs 1,640.
The price of beer from several leading brands for Lager and a strong beer has dropped by 5% -6% – from Rs 130 (strong) to RS 120 and from RS 119 (Lager) to RS 115 (650 ml).
“The price of Vodka, Bio, Osbi, Gin and Brendi will be registered on a few more days.
In the first batch, only the price has been registered which is a high selling product.
For beer, marginal autumn comes after cutting the main price on October 2020, making it more Cheap rather than pre-pandemic levels for several brands.
On Tuesday, excise officials will meet with liquor retailers to discuss the new distribution structure.
Learned that the Excise Ministry has a series of meetings with liquor and leading beer for the past few months after a series of representations of various Agencies related to liquor trade.
The consumption of the IMFL in the country is down due to the revision of the price increase in April 2020.
The price of the IMFL has increased by almost 40% -50% in two phases since the pandemic is set in the last quarter of 2020-21.
(Jan-Feb- March 21) and two first quarters 2021-22 (Apr-June and July to Sep), consumption of liquor fell 30% -35% at Compare with the same period in 2019-20.
The trend continued in the third quarter of this fiscal year even though it was a lively month.
The source in the liquor industry said that even in October, sales fell 20%.
Instead, demand for beer has witnessed a leap.
The price of beer was cut by 20% -30% in October 2020.
The executive of the beer company showed that there was strong growth in beer demand due to price decline.
“We get a very encouraging response,” he added.
Bengal is a market of 14.1 million (1.4 crore) Case Hard IMFL which includes whiskey, rum, vodka and 8 million (80 lakh cases) beer every year.
The total IMFL consumption at 2020-21 is a little more than 10 million cases.