In the past few days, TV crew from Afghanistan’s Al-Emarah Studio, which produces Pro-Taliban multimedia content, has come out on the streets of Kabul speak to residents by focusing on a message that returns to normal.
“How confident you are?” Interviewer asked with the Al-Emarah microphone in the city center.
“100%,” the answer came.
“Security is good, no thieves, we are very happy.” The message was in sharp contrast to the chaos in several parts of Kabul since Islamic militants were swept away last Sunday after the Afghan lightning conquest.
Thousands of people have gathered around the airport, desperate to escape amid fears of retaliation by rigorous rebels and Islamic laws now after they returned to power.
This has presented one of the toughest tests that have not been for the Communication Movement Strategy, which has grown to become a sophisticated operation in the past few years and have not struggled to calm the widespread panic.
Al-Emarah’s interview is a small step towards the effort to win the message control again.
For now, the Al-Emarah website in five different languages is difficult to access or seems offline from Friday, for reasons that remain unclear.
However, clips can be seen on social media accounts.
On Saturday, some Taliban spokesman rose to the television studio to convince residents that the road was safe.
On the same day, Mullah Abdul Ghani Baradar, the top Taliban political leader in Afghanistan, arrived in Kabul to establish a police.
“Everything lies in their messages that have been shown to be harder since the Taliban conquer Afghanistan than when they fight with a rebellion against the local armed forces supported by the US and the US.
Over the years, it is often one step ahead of the government, issues his message with a mix of accounts Multi-language social media, videos, photos, and responsive spokesmen, who are well prepared equipped with reporters’ questions for.
While Facebook and YouTube have forbid groups, it has active presence on Twitter and dozens of good social media accounts are directly linked With the movement or attached to the message to the message has emerged.
Many Afghans treat the messages in disgust.
The Group has been blamed for thousands of civil deaths in a weapons attack and suicide bombings over the past 20 years, the death he said was justified in the war against invaders.
And with the growth of turmoil in Kabul and several other cities, the movement could no longer fall back on allegations of harassment and mistakes by the Kabul government and international allies.
Taliban has tried to convince Afghans and the international community that they will respect the rights of people and their troops will not take revenge on government members and security forces.
The press conference held by Taliban’s main spokesman Zabihullah Mujahid on Tuesday placing a public face on the communication operation of the movement for the first time.
But the faltered social media or video feed from the people dragged from the car and the house has challenged the Taliban narrative, sowing fear among the population that was still surprised by the collapse of the government.
Many stories of abuse cannot be verified, but Taliban officials acknowledge widespread fear.
A senior official told Reuters that he had heard some violations of civilians, but promised that the problems caused by people in the movement would be investigated.
In a tweet on Saturday, Mujahid said the Taliban founded Commission three members to deal with the problems faced by the media.
With smartphones the same common in Kabul as another place in the world and a young population that has grown with the internet, the Taliban communication strategy is likely to continue to grow.
But unless they can restore order to the streets and make people back to work, messaging yourself cannot be enough.
“I can’t believe what they say at all, it’s all lies.
Nobody trusts what they say,” said a resident of Kabul, who did not want to be named for fear of retaliation.
When Kabul Turmoil Mounts, PR Offensive PR Taliban
