Chinese brands on Amazon were given a rough surprise when Amazon received a call to delete it from the platform.
According to a report by the threshold, after five months of global crackdown, Amazon has banned 600 Chinese brands.
Amazon said that these brands violated the Amazon policy – which were around misuse of reviews.
Gifts for reviews: What brands are the Dida report by the Wall Street Journal previously stated how some Chinese brands offer gift cards to consumers in return on positive reviews.
In a statement to the threshold, the company said, “Amazon works hard to build a great experience in our store so that customers can shop with confidence and sellers have the opportunity to grow their business in the middle.
Customers rely on the accuracy and authenticity of product reviews to make decisions Purchasing information and we have clear policies for reviewers and sell partners that prohibit abuse of our community features.
We suspend, forbid, and take legal action against those who violate this policy, wherever they are in the world.
“Amazon has explained that this has explained Not a campaign for ‘target’ of China but is a global campaign.
“We will continue to increase abuse detection and take enforcement of bad actors, including those who are deliberately involved in various repeated policy violations, including abuse of reviews.
We believe that the steps we take are for the best interests of our customers and business honest Which forms most of our global sales community, “said the company in a statement.
While the names of all brands are unknown, some of them are very popular in China.
AUKEY MPOW, RAVPower, Vava are some ‘large’ brands that have been permanently forbidden by Amazon.
A report by South China Post shows that Amazon’s decision to ban brands has led many Chinese companies to invest in other e-commerce players such as eBay and Ali Express.