Google is everywhere in the lives of people who use any smartphone or personal technology gadgets.
Want to find something on the internet? There is a Google search.
Want to travel from point A to point B? Look at Google Maps – Even Apple Die-hard fanatics have not been ‘converted’ to the Apple map.
Email, video, productivity application – Google is everywhere.
However, it remains quite identical to the search.
“Google” could be one of the two most commonly used words in the digital era.
However, a report by Wall Street Journal explains how Amazon puts the dent in Google’s revenue, which has caused a ‘makeover’ from Google search.
What is Google search makeover? In one word: shopping online.
At an event yesterday, Google talked about the progress he made to find results.
Relying on AI, Google will use something called Mum or Multitask Unified Model.
Google claims that it is 1000 times stronger than the current model.
By using this technology, Google aims to ensure that users don’t really remove the applications and services.
For example, if you want to find a shirt, then Google will display results that have video reviews on YouTube, link to shopping, blog and other sites.
Next, users will be able to compare prices without actually leaving the search page.
This new experience is powered by Google shopping graphics, product datasets, inventory, and comprehensive and real-time traders with more than 24 billion listings.
“This not only helps us connect buyers with the right products for them, it also helps millions of traders and brands found on Google every day,” Google said on the blog.
In short, Google is a big bet in an e-commerce search with a new revamp and mostly because of Amazon.
Amazon is not about ‘search’ but it hurts the Googlethe Wall Street journal report revealed that Amazon becomes an e-commerce giant has become a “starting point for an estimated 53% of the search for consumer goods.” What he has done is to increase the share of Amazon from search advertising sales.
Advertisers, according to the WSJ report, shift their expenses from Google to Amazon.
The Google section in the room was 61% in 2019 and now down to 57%.
The decline may not seem too drastic but Amazon swept the moolah from advertising sales.
In 2021, Amazon had collected around $ 14.82 billion in sales of 82% leaps compared to last year, according to the report.
Google is still leading the market and has six times the income but has grown only below 50% over the same period of time.
What Google did to fight Amazonin in recent years, Google actually stepped on the gas when it comes to shopping.
According to the WSJ report, Google adopts two branch strategies – which focuses on retailers and others on consumers.
With retailers, Google, according to the report, do not request followers to advertise to get their products listed in shopping seekers.
Google also did not collect commissions again on purchases and subsequently, he partnered with Shopify to make a search list simpler for almost 2 million traders.
On the consumer side, a new search is Google’s efforts to reduce Amazon’s growth.
The new search results will look more like Amazon – more heavy images and users will be able to see brands, styles, and other things that are relevant quickly and easily.
New and interesting battles are brewing among the two largest technology companies in the world and maybe time to wait and watch, which comes out above.