Facebook has not been really happy with Apple since the iPhone maker talks about the application tracking transparency features in June 2020 at its annual developer conference.
It’s been almost three months since Apple launched a feature, which gives users the choice to be tracked by advertisers online throughout the application, with iOS 14.5 and have enough time for iPhone users to choose it.
According to a report by Bloomberg, the data from the Analytics firm branch has revealed that only 25% of users choose to be tracked, leading to the downstream of panic in the advertising industry.
Mark Zuckerberg-LED social media giant refused to respond to Bloomberg reports, data from branches claimed that around 75% of iPhone users now run iOS 14.5 or later with the application tracking transparency.
From this, only 25% of users tapped “Allow” when they see prompt.
The Bloomberg report quotes several advertisers who face the effect of this.
“What’s great on Facebook is that they can see who buys and finds the behavior of other website buyers – other websites they visit, other things they do,” Buyer Zach Stuckmedia who runs the Studio Homestead and spend millions in Facebook ads per month Say.
“When you can’t see this data, Facebook cannot accurately find” other people who might be able to buy products similar to it.
“” There is no source of truth at all again.
Each platform gives you a different number, “said Dave Herrmann, who runs its own agency named Herrmann Digital and manages more than $ 2.5 million from monthly Facebook ad expenditures.
Back in May, Facebook looks to add new notifications – what he calls the educational screen – In the Facebook and Instagram IOS application in an effort to urge users not to choose.
Why does Facebook have a problem with transparency tracking applications? Facebook uses IDFA or better known as identifiers for advertisers.
As the name suggests, this is a tool to track you and your phone crosses the application, Services, and websites.
IDFA uses random identifiers to provide customized ads.
Facebook depends on this data because it is part of their business model and is not surprising why they oppose it.
To be fair to Facebook, the biggest argument is that IDFA helps know how to camp Anye advertising has been done.
Many small developers rely on this advertisement as a source of income and the ATT feature hurts them.