New Delhi: Xiaomi launched the first ‘MI’ branded smartphone ten years ago and now it was all set to throw the branding ‘Mi’.
Xiaomi reportedly dropped Dranding ‘MI’, his future products.
According to online reports by XDA developers, the advanced company will only use the ‘Xiaomi’ branding for its products.
The report added that Xiaomi made changes in branding with the new Mix 4 smartphone launched.
A company spokesman was confirmed to the developer Xda that the company would follow the same thing for the upcoming product.
Apart from smartphones, Xiaomi also sells many other products in smart homes, lifestyle and computing.
Many of these products come with branding mi.
However, according to the report, the company will change it with a new launch.
To remember, the first Xiaomi product that comes with ‘Mi’ branding is actually not a smartphone.
The first product of the company is MIUI, which is an Android UI-based skin.
Recently, a report by the market research company revealed that Xiaomi emerged as the second largest smartphone brand in terms of delivery during Q2 2021.
The Chinese Tech Giant Leapfrogped Apple to record this achievement.
According to Canalys, Xiaomi delivery “increased by more than 300% in Latin America, 150% Africa and 50% in Western Europe.” Xiaomi, according to the report, “now changes its business model from Challenger to Cuplengent, with initiatives such as the consolidation of channel partners and more careful management of older stocks on the open market.” The Xiaomi price determination model also helps the company because it remains more than the mass market brand.
The average selling price compared to Samsung and Apple, the average selling price of around 40% and 75% cheaper.