Rift between the Major Xiaomi smartphone and the offline retailer seems to widen.
Some of the preferred partner shop owners in India are not happy with Xiaomi launching a new smartphone online first and then supply old models to offline stores.
The Indian Mobile Retailers Association (Aimra) fell to Twitter to express their anger towards Xiaomi’s online online policy.
To protest the same thing, some preferred MI partner stores include MI logos and GSB boards in front of the store with rival brand poster such as Samsung, Oppo, Realme, Vivo and others.
The preferred MI partner shop is all about sales only Xiaomi products to buyers.
This protest by indicating that if the store owner’s problem is not resolved then they can start selling rival brand phones too.
Xiaomi earlier in a report by The Economic Times, claiming that all of these campaigns by Aimra on charges of “online bias” is “efforts to monitor Indian noodles and employees ”.
It also said this campaign was” slander “and” Libelous “.” MIPP (MI most preferred partners) upset with Xiaomi policies to launch new models online, so expand the leverage in the form of exclusive periods & support offline and the same, “Tweeting all Indian mobile expenditure associations and Sunil Baby Taged – Senior Director of Sales Offline Company.
@ Sunsaby11 MIPP upset with the Xiaomi policy to launch new models online, so expand the leverage in the form …
https://t.co/jbsrsDnyNS- All India Mobile Railors Association (@ashraindia) 1632041394000 Matching that it wants the same opportunity to be online and an offline seller.
The shop owner feels that if all new phones are sold online first, there is a section Kit Opportunities to get competitive advantage by selling old models in stores.
This is not the first time Xiaomi shop owner damages their storefront voluntarily.
Last year, during the border conflict with China, several stores have discussed the GSB MI board to prevent unwanted attacks from locals who boycotted Chinese brands.
The owner is worried that anti-Chinese sentiment across the country can cause the edge group to destroy their stores.