Over the past few years, Xiaomi has truly consolidated its position as one of the largest smartphone makers in the world.
However, 2021 seems to be a Chinese technology giant like no other year.
When the company announces its quarterly results, certain numbers stand out which must provide competition more than food to think about.
Selling more premium phones than before, Xiaomi is dismissed as a brand that cannot make premium phones.
It is true as in the past experiments with expensive phones do not bear any results.
But no longer.
Mobile phones like MI 11 Ultra and MIX 4 MI MIX recently seem to attack the chord when the company sent 12 million premium phones at Q2 2021.
In this quarter, Xiaomi sent around 52.9 million handsets, so that the cellphone still remains bread and butter.
Produce large profits in the amount posted by Xiaomi, his annual profit rose 84.4% on a one-to-year basis.
Xiaomi quarterly income reached $ 13.56 billion – a 64% increase from last year.
Net profit of around $ 1.28 billion, showed 87% growth compared to the same quarter last year.
Why rivals must worry about the latest reports by Canalys Rank Xiaomi as number two players – behind Samsung – in the world for the first time.
The market share of Xiaomi was 16.7% in the second quarter of 2021.
“Xiaomi is growing a business abroad quickly,” said Research Manager Canalys Ben Stanton.
“For example, shipping has increased by more than 300% in Latin America, 150% of Africa and 50% in Western Europe.
This is an increasing number that must be worried about rivals because of the Chinese brand or India, Xiaomi grows rapidly in many parts of the world.
In Europe, He has been wearing Samsung to be a top player.
Around the world, the gap between Samsung and Xiaomi remains very few.
Xiaomi continues to be number one in Indiain India, Xiaomi is a market leader with around 28% of the shares, according to rival research.
This is mainly driven by cellphones budget like the Redmi 9 series and Redmi Note 10.
Xiaomi captures the top four positions in the top 5 model list with Redmi 9a, Redmi 9 Power, Redmi Note 10 and Redmi 9, where the top three models record more than one million shipping, according to the match .
Redmi 9a has become the best-selling model for the last three quarters.
In the premium segment in India, Xiaomi sent the highest volume in Q2 2021 and captured 7% of SE Gmen.
Slowly take a big step on the premium market too.
With its position a little safe in the budget segment, rivals must worry about how Xiaomi can pose a big threat to them.