Google YouTube video platform has signed a definitive agreement to obtain Indian Simsim Startup.
The company hopes to complete the transaction in the coming weeks.
With acquisitions, YouTube aims to help viewers find and buy products from local businesses.
The provisions of the acquisition have not been disclosed.
“For more than 15 years, small businesses have used YouTube to expand their presence online – and many of them use YouTube to reach customers outside their local community, from interior designers to silk saree sellers.
By bringing simsim and youtube together, the goal We are to help small businesses and retailers in India reach new customers in a stronger way, “said Gautam Anand, VP, YouTube APAC in a blog post.
What is the simsimmingmsim business model founded by Amit Bagaria, Kunal Suri and Saurabh Vashishhtha in July 2019.
Bagia and Vashishtha have been fairly as a Senior VP in Paytm, Suri is MD and Coo Foodpanda.
The company helps transition small businesses to e-commerce through influencer-based videos.
It calculates the capital of Shunwei and Accel Partners among the investors and has collected around $ 16 million so far.
Google in a blog post says that there will be no immediate change to simsim, the application will continue to operate independently when youtube works by means of showing simsim to viewers.
How the SIMSIM App Workste Simsim App functions as a platform to connect local businesses, influencers and customers.
Creator posts video reviews on products from local businesses, and viewers can buy products directly through the application.
Videos are available in three local languages ​​including Hindi, Tamil and Bengali, allowing retailers of all sizes to reach buyers through videos in their choice languages.
In a joint statement, the founder of Simsim, Amit Bagaria, Kunal Suri and Saurabh Vashishhtha said, “We started simsim with a mission to help users throughout India to shop online easily, activate through small sellers and sell their products using the strength of the content by influencer trusted.
From YouTube and Google Ecosystem Furthers simsim in its mission.
We cannot think of better ecosystems to build simsim, in terms of technology, range, network creator and culture.
We can’t wait to be part of YouTube and be eager to build simsim in the most technology company admired in the world.
“Built in the Digitalization of India Google” Today’s announcement was built on our sustainable investment in India, such as Indian digitization funds.
When we work with our partners to expand access to the internet, we know online videos will continue to grow as a way Main Dana Find information, entertainment and connections in India, “added Anand on a blog post.