New Delhi / Bengaluru: Ola Electric and Simple Energy seems to have injected a freshly brewed interest in electric scooters in this country.
Official data shows 1.44 two-wheeled electric lakh sold at FY21.
On the other hand, Ola Electric recorded 5 lakh order units in a month and simple energy recorded 30,000 units in 4 days.
Offering from both start-ups has not been seen on the road or tested, but the highlight of the response is extraordinary curiosity.
This is a pre-order number and not the right sale.
What Ola Electric and Simple Energy did correctly, that other people who came forward they failed to understand: Game of Mass: Ola Electric and Simple Energy, far above the disclosure of their products, go ahead and reveal special and old facilities .
Ola, for example, spends a 2,400 crore Rs to build a 500 hectare manufacturing unit with a capacity to stir 10 million units per year.
Simple-based Beningu will invest in Rs 350 Crores in the next two years to increase footprints.
The company also works in a 2 lakh square foot factory in Hosur, Tamil Nadu.
Phase 1 of the factory has an annual production capacity of 1 million.
With both manufacturers that aim for bulk, production costs are optimized and hence electric e-scooters and simple energy are one of the most affordable products with premium specifications and class-leading range.
In addition, TV, Bajaj Auto and Aher took the time to expand the Pan-India business inhibiting the availability of products.
This is because several factors include low volumes, pandemic locking and sales strategies.
Ola Electric started operations throughout the country while simple will serve customers in 13 cities and gradually develop.
Compile the first movement: First impression, as they say, can be the last.
Many support their products on social media and through various other channels, both manufacturers can create the very much needed hype they are looking for.
Leading class features and specifications help them in promoting the same thing.
In addition, the number of pre-ordered nominal Rs 500 and Rs 1,947 for E-Scooters Electric and Simple Energy helps them build momentum.
Understanding customers: all e-scooters at Rs 1 lakh + bracket, which comes forward Ola and is simple, offered ranging under 100 kilometers / cargo, the highest speed below 100 kmph or it takes about 5 hours to fully charge.
This start-up breaks the deal, at least on paper.
Simple, which is claimed to refill 0-80% in 2.45 hours and internal tests show 203 kilometers against one charge.
Ola S1 Pro, on the other hand, takes 6.5 hours to redeem the battery and offers 181 kilometers / fee.
Bajaj Chakak, who came as the closest EV offer from a well-established car maker, allowed 95 kilometers for one charging.
Thanks to disguising: The government’s decision to reap a Fame-II scheme, which almost doubled the subsidy with a maximum limit of 40 percent of the vehicle costs, turned out to be a timely push for electricity and simple energy.
Ola S1 and S2 Pro, with a price of Rs 99,000 and Rs 1.29 lakh (former showroom) respectively, the cost of much lower post-revision.
For example, S1 and S1 Pro will cost Rs 79,999 and RS 1.09 Lakh (former showroom) in Gujarat and Rs 85,099 and RS 1.10 Lakh (Former Showroom) in Delhi.
Similarly, the simple is priced at RS 1.10 Lakh (former showroom) and greatly benefited by the Fame-II Subsdiy.
Electric scooters are eligible for subsidies to RS.60,000, so that the price of the actual vehicle can vary based on the subsidies of the countries, the company claims.
EV Buzz: Why Ola, simple e-scooters can start strong
