By Vidya Deshpande Bennett University School of Media has broken new land once more.
Being aware of changes in the way the audience consumes entertainment content, the university has launched two road breaking programs – BA in (films, TV, and web series) for undergraduate students and postgraduate diploma in film, TV and web series for graduates.
The programs are the first of their types in India and have been launched to meet the requirements of the entertainment industry that desperately need trained workers to create television and OTT content.
According to 2021 FICCI & Media Media and entertainment, 28 million Indians bought online subscriptions in 2020 which lead to a leap of 49% in digital income.
In recent years, more than 40 plus videos on demand channels have set up shops in India with Disney + Hotstar leading costs.
International platforms such as Netflix and Amazon have invested in Indian content, especially in regional language products.
Telecommunications companies such as Jio & Airtel are aware of the shift in the taste of audiences offering a free subscription to streaming channels as incentives to broadband customers.
Safe! You have managed to throw your voteogin to see the results there are explosions in regional languages too.
Viewers select the content nicknamed in their choice languages or often prefer subtitles in their language when the original sound is maintained.
According to YouTube’s estimates, of all video content consumed in India in 2020, 7% in English, 56% in Hindi and 37% in regional languages.
In 2025, this percentage was predicted to tilt regional content, with more than 50% of content originating from a regional production house; Hindi dropped 11 percentiles to drift at 45% and English fell to 5%.
This means that content production in regional language will get a big boost.
Genres also develop.
Market participants continue to redefine the genre to add more and more topics for their repertoire to maintain interested viewers.
In the world of hungry content, where this entertainment production product will find talent to produce new content.
There are still film and television schools still change teeth.
There is a gap yawning between what the industry wants and what films and TV taught, and this gap only grows.
The general complaint of industrial recruiters is that mass communication students are not ready for industry.
This is an important point, and all the creators of existing programs and new must remember this.
Film courses, television and OTT must equip students to produce quality content directly from storyboarding to post-production aspects, without training in additional workplaces.
The effort must develop a curriculum curated by the industry.
This is where two Bennett University programs – Three-year Bachelor of Art (film, television and web series), and one year postgraduate diploma in films, television and web series – come as fresh air breath.
Both programs have been curated by Junglee Pictures, Mumbai-based film production houses that have given a big hit like Raazi, Bareilly Ki Barfi and Badhai Ho.
The program promised to involve filmmakers, Directors, Actors, Film and Professional Marketers OTT in teaching film crafts and serializing.
Students who come out of these courses will be eligible for various jobs.
These include script writers, video editors, cinematographers, audio editors, assistant manufacturers, casting assistants, manufacturers of lines, production assistants, location assistants, runner floors, assistant directors, prop master, sound trainees, sound mixers, lighting training, post-production training participants , archiving, editorial training, marketing assistants etc.
This is a program for all children who dream of entering the world of film, television and web series.
(Vidya Deshpande is Associate Professor, Times School of Media, Bennett University.) Disclaimer: Content produced by the University of Bennett
OTTS encourages demand for good content and film & TV courses must meet these needs
