Chandigarh: Unlike in the past, when focusing on a large demonstration and roadshow, assembly selection of 2022 was fought for mainly from social media warrooms.
The door campaign to the door and the number of candidates is also considered incomplete unless distributed widely on social media.
Apart from the main war room of Congress and AAM AADMI Party (AAP) – handled by the party’s Central Social Media Team – Many individual candidates have also hired political strategist experts to help them collect effective campaigns for assembly elections in February 20.
A meme digging Face CM Congress Chararjit Singh Channigokul, incharge from the control room of the Punjab Congress, said the party had established a social media room in Chandigarh, Mohali and in several headquarters.
“This time, the party has not employed agencies and 250 teams of members told by AICC running all shows.
Wherever individual candidates need help, we provide assistance with a digital campaign,” he said.
Himanshu Pathak, member of his own Congress, handled various aspects of the campaign of several Congress candidates and his team conducted a survey to prepare land reports to measure voter atmosphere in 25 voters.
“Web tools such as geographical and geo-fencing are the backbone of data analysis and making digital disvassing very effectively to get to targeted voters based on gender, age, cast, urban, rural.
Thus the campaign is designed to keep various analytics,” he said.
A meme made fun of AAP Leadersemilarly, Satish Singh, who handled the AAP candidate campaign from Gurdaspur Raman Bahl, has established a war room in the electoral district.
“The use of digital platforms has become important for traditional politicians given the restrictions on the Election Commission (EC) in demonstrations in Covid’s view.
We have a database of almost 1 Lakh selector and one-on-one communication is being carried out through IVR and WhatsApp messages.
There are more than 800 groups For teenagers, women and other categories, “he said.
“Our war room buzzed with more than four dozen specialists who had a dedicated content writer team that had extensive ability to be written independently in various languages - Punjabi, British and Hindi.
A team of creative experts, artists, editors who make and bring new dimensions to content in graphics, videos, cartoons, “added Pathak.
Election of Punjab Members: Social Media War intensifies
