If you like one or two drinks, it’s likely that your current sunset gets better and that you have it at home instead of a pub.
Life in lock has caused an increase in consumption of liquor, because the bar and restaurant remain closed until recently.
After reopening, the watering hole has not received pre-covid footsteps.
However, the sale of liquor has not dropped yet; In fact, there is an increase in premium brand permissions.
“There is an increase in consumption of a sure house.
Not only in Tamil Nadu, the trend is seen in the market throughout the country,” said V Ravindran, sales and marketing VP, Distillery Amrit.
“Many people are still worried about going to the bar.” In the cut year (2020-21), when liquor stores were closed for almost 50 days and the bar and restaurant reopened in staggering ways, IMFL sales rose 84.46%.
This year, the Tasmac liquor outlet remained closed for almost a month.
Prasanna Natrajan said from Sipping Spirits: “People drink at home and more than they are drinking expensive liquor, maybe with money that saves from not eating or long drinking.
They also try brand new and kind of liquor, which explains popularity Gin, suddenly who quickly took the vodka place among young people.
“Change of preferences is also due to availability.
During locking, the supply path is disturbed and whatever drink people they get.
Interestingly, drink a house, and cannot travel abroad, has not affected the sale of imported brands.
“There has been a substitution of requests from free tasks to import duty paid retail,” said Natarajan.
Pratik goyal, founder of the e-commerce bar start-up box that sells comfortable and chic bar accessories for the bartender staying at home, said the total sales have increased 75% over the past year.
“Sales have risen 10% every month.
Mocktail and cocktail kits are the most preferred bar accessories, followed by whiskey stones (clean cubes, natural stone pieces used to cool drinks).
We see increasing demand for portable bartending sets (prices around RS3.
000) from amateurs and professional bartenders.
Most buyers aged 24 to 35 years.
Starting in January, 2020, Box Bar has recorded RS5.5 Crore sales.
Chairman of the SNJ Group SN Jayamurugan said that the premium distillation products moved faster.
“Increased sales The larger stock storage unit shows an increase in home consumption, “he said.
Paritosh Bindra, AVP in Ferns N Petals, said the sales volume of the gifting company from this year’s glass equipment grew 150% over the past year.” In this category, we receive around 200 orders.
” a day.
Whiskey glasses contribute around 25% of sales, followed by hip pumpkin which is 15% of sales volume.
The average glass size of the glass sold stands at ₹ 1,200, “he said (with input from Nandini Sen Gupta & Mamtha Askan)
Cheerful at Covid: House is the place of liquor
