Vadodara: Immediately, products like ‘Soya Milk’, ‘Almond Milk’, ‘Pistachio Milk’, ‘Walnut Milk’ and all ILK in the current format must lose a place on the virtual shelves of e-commerce majors like Amazon, Big Basket, Grofers, Flipkart, Jio Mart, among others.
Reason? Indian Food Security and Standard Authority (FSSAI) – has requested all e-commerce food business operators (FBO) to remove all these products from their platforms that use milk terminology to sell non-milk or plant-based products on September 15.
Moving significantly by state food regulators came after the demands carried out by the Indian National Cooperative Milk Federation (NCDFI), the marketing federation of Gujarat Cooperative Milk (GCMMF) which marketed Amul and other milk cooperatives from.
Throughout the country since last year to take action against drinks / plant-based products disguised themselves as milk and milk.
“Directed to investigate the labeling declaration of these products reportedly contrary to regulatory provisions related to the application of milk requirements, including specific examples of alleged violations as mentioned in complaints and delist these products from your online platform immediately,” FSSAI communiques against operators e -Commerce, e-commerce website that sells plant-based drinks, states.
E-commerce operators have also been asked to ensure that no default products are listed on their online platform for sale in the future too.
Furthermore, they have been asked to share actions taken by the deadline, namely September 15.
The order states that ‘general standards for dairy and milk products’ under the safety regulations and food standards (food standards and food additives) 2011′ clearly put guidelines for the use of milk requirements in nomenklasa dairy products such as milk, dairy products or composite dairy products and products non-milk (other food).
“According to this regulation, the use of each milk term for a product that is not milk, dairy products or composite dairy products (eg plant-based products / drinks) are prohibited and such actions are contrary to the regulation,” The status of the letter.
Exceptions have been permitted in product nomenclatures such as coconut milk, peanut butter based on the principles that are accepted internationally so that the term milk is traditionally used in nomenclature and these products are not substitutes for milk or their products.
Similarly, curds are also not considered as exclusive milk terms in the relevant FSSAI regulations and Codex standards.
Delist non-milk items are sold as ‘milk’: FSSAI to e-comm companies
