Mumbai: Six months after the International Cricket Council (ICC) asked the Chief Executive Official (CEO) Manu Sawhney to go together and two months after Sawhney resigned from his position, the global body of the game was busy recording a new road for himself.
In the first, the ICC intends to issue a fresh plan at all about how it intends to occur with the sale of media rights starting January 2024.
Switching from the traditional style of sales of the alrighting – both and digital – for eight-year windows, government agencies now plan to Divide two eight-year cycles into two.
Furthermore, the ICC also plans to sell the four-year rights cycle which is halved separately in the region – starting with the Indian market – and not by inviting a consolidated global offer.
To simplify it: ICC has last sold his broadcast rights in 2015 for a period of eight years, ending 2023.
While the industry expects the ICC to sell those rights once again for a period of eight years, because it appears for updates, because it appears for extension, body The master game can decide to sell broadcast rights for the first four years and then sell it again in 2027 for the next four years cycle.
The last time the media rights for sale, the ICC has drifted invitations to Tender (ITT), requesting the Consolidated Global Offer and Uday Shankar-LED Star India to bid US $ 1.98 billion (around Rs 11,880 Crore at the exchange rate) to tighten rights.
Also in the race is a Sony image (then multi-screen media), ten sports (then owned by Zee Entertainment) and Neo Sports Nimbus.
This time, ICC does not want to request a consolidated global offer.
In an effort to maximize income, the regulatory body wants to invite the area bid and will begin with India first.
“A year ago, ICC began working on this plan.
They realized that choosing to float tenders only for the Indian market – their biggest breadwinners – would help them consolidate their biggest market first and then allow them time and their resources needed for tenders Other global regions such as Britain & Europe, America, African countries, Australia and New Zealand, “they said that traced development.
ICC has planned a board meeting on November 16 to get approved ITT.
BCCI, who wants to sell Indian Premier League (IPL) media rights for the next five years starting with the 2023 season, throwing a surprise this week when releasing a statement that says Tender IPL will be available immediately after the Board concludes the sale of two new franchises in the T20 league October 25.
“What is clearly surprisingly the industry because the ICC is trying to exercise and see if they can bring a tender in front of the stakeholder BCCI.
Now ICC has no choice but to wait for the IPL tender to come out, otherwise they position themselves in the Islands with BCCI,” said Those who trace developments.
However, to the side, the ICC has many advantages even if he waits for BCCI first to conclude the sale of IPL media rights.
Every bidder that does not win the IPL will want to deliver the rights of ICC – even with the cost of BCCI bilateral rights which comes next – only for fear of being locked from the cricket rights industry.
“It’s Win-Win for ICC if they do this correctly.
They get BCCI’s friendship; they get desperate players on the market queue for their rights.
They get enough time to lock their host countries and most importantly, Their tenders are technically able to find IPLs in 2027 when selling new rights will begin again, “said the source.
Viacom, Amazon, Disney and the combination of Sony-Zee (if the merger passes) will continue to compete for these rights.
ICC is looking to divide two media cycles from eight years to four
